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LiveWorld Approved for Listing Its Common Stock on the OTC Bulletin Board

For the first time ever, LiveWorld's best-of-breed moderation tools and services are available to deploy on inhouse, agency and third party built sites

San Jose, Calif., October 4, 2007 – LiveWorld, Inc. (OTCBB:LVWD - News), a leading online social networking and community services interactive agency, today announced its common shares have been approved for listing on the OTC Bulletin Board.

"This is a very exciting milestone for LiveWorld as we are once again a fully audited and reporting public company," said Peter Friedman, LiveWorld's Chairman and CEO. "With a leading product portfolio and a strong customer base, we believe the company is well positioned for long-term future growth. We anticipate the continued expansion of our operations as the opportunities grow for our company."

"We are very excited to be joining the many emerging companies listed on the OTC Bulletin Board. We believe our listing will increase market visibility and give us the opportunity to further increase the value to our shareholders," said David Houston, LiveWorld's Chief Financial Officer.

The company's revenues have grown from approximately $1.8 million in 2002 to over $10 million expected for 2007. This results in a compounded annual growth rate of approximately 40% per year. The company's stated strategy is to grow through continued investment in its business, as market opportunities increase for the company. In 2006 the company established a joint venture (LiveWorld-WPP) with WPP one of the largest marketing companies in the world, increased its efforts to market the company's Community Center, and resumed auditing its financials with Stonefield Josephson, Inc., its independent auditors. See the company's July 13, 2007 second amended registration statement on Form 10-SB for additional information about the company.

About LiveWorld
LiveWorld is leading the social marketing industry in creating innovative online communities, which help its clients build loyalty, brand awareness, customer engagement, customer care and business intelligence venues. The company provides Fortune 1000 clients overall social network marketing strategy, brand consulting , community management, design, development and hosting of private-label social network sites, and moderation services for these online communities as well as for any user content site. Applications and moderation services include rich profiles, friends lists, forums, blogs, photo albums, user video, customer support forums, groups and interactive webcasts.

With 20 years of experience, an extensive applications hosting platform, and a track record of delivering over 1 million hours of moderation services, LiveWorld offers its clients a team of experienced community managers and moderators who oversee activity and user content online. LiveWorld deploys its services in more than 60 country-language combinations, and is the trusted partner of leading brands worldwide, including: A&E, The Campbell Soup Company, The Coca Cola Company, eBay, HBO, HSBC, Kraft Foods, LeapFrog, Neutrogena, MINI Cooper USA, , TJX, QVC and many others.

LiveWorld is headquartered in San Jose, California with additional offices in New York City and London. For further information visit www.liveworld.com

"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:

This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld's current or future financial performance including but not limited to lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense, LiveWorld's efforts to list its securities on the OTCBB, and the results of its product development efforts. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, final accounting adjustments and results, LiveWorld's ability to attract new clients and preserve or expand its relationship with existing clients, LiveWorld's ability to retain and attract high quality employees, including its management staff, the ability to deliver new innovative products in a timely manner, changing accounting treatments, and other risks applicable to the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances. (See the Company's July 13, 2007 Second Amended Registration Statement on Form 10-SB for a list that includes other possible risk factors.)

© 2008 LiveWorld, Inc. all rights reserved