Your Brand Lives In The Voice of Your Customers

• Site Map
• Contact Us

LiveWorld Releases World Class Moderation Suite, Enabling Agencies and Brands to Embrace the World of User-Generated Content

LeFor the first time ever, LiveWorld's best-of-breed moderation tools and services are available to deploy on inhouse, agency and third party built sites

San Jose, Calif., and London, U.K, October 9, 2007 – LiveWorld, Inc. (OTCBB:LVWD), a leading online social networking agency, announced that its next generation user content moderation tools and services are now available for agencies and brands to use on their inhouse or third party user content sites. With this announcement, the path is cleared for any agency or brand to easily manage virtually any user content on any site. LiveWorld deploys its services in over 60 country-language combinations.

LiveWorld's moderation solution includes the enterprise-class Mod Server 2.0, advanced moderation tools and best in class moderators to review and manage user content at faster speeds, greater flexibility and more cost effectively than anything previously available. This suite of tools and services assess, review and manage user generated content to meet a site's quality standards, lead topical discussions and even implement editorial work. Virtually any user content can be managed including user video, blogs, forums, photos, product reviews, emails and user submissions.

With the Mod Server, brands no longer have to hold back from embracing user generated content. Agencies no longer have to repeatedly re-create moderation tools site by site. Site users can contribute content to express themselves in a structured context.

"With these tools and services, brands can manage one or more user content sites in a consistent, high quality manner," said Peter Friedman, Chairman & CEO, LiveWorld. "They can create safer, higher quality sites for their users while enhancing and protecting their brands."

With over 1 million hours of delivered moderation and over twenty years of experience creating and operating online communities, LiveWorld is the acknowledged world leader in private label social network application services and user content moderation. LiveWorld's industry-leading moderation tools have been market proven by dozens of top brand clients worldwide. To date these tools have only been available bundled with LiveWorld's application platforms. Now they are available along with LiveWorld's moderators to work with any user content site.

LiveWorld's moderation suite builds on the company's years of experience and utilizes Web 2.0 technologies such as Adobe Flex and Ajax. These tools are faster, more flexible and more cost effective than anything else on the market. The result is greatly improved moderator productivity and much higher quality management of user content, which in turn enables a richer, more compelling experience for the site, the community and the brand.

These benefits are now brought to non-LiveWorld platforms through the Mod Server's enterprise class code system, which connects a client's user generated content site to the LiveWorld moderation infrastructure and in turn LiveWorld's moderators. The Mod Server 2.0 layer is installed directly on a client's site, enabling LiveWorld's world class moderation tools and services to be up and running in a few days to a few weeks time period.

For more information contact sales@liveworld.com or visit www.liveworld.com

About LiveWorld
LiveWorld is leading the social marketing industry in creating innovative online communities, which help its clients build loyalty, brand awareness, customer engagement, customer care and business intelligence venues. The company provides Fortune 1000 clients overall social network marketing strategy, brand consulting , community management, design, development and hosting of private-label social network sites, and moderation services for these online communities as well as for any user content site. Applications and moderation services include rich profiles, friends lists, forums, blogs, photo albums, user video, customer support forums, groups and interactive webcasts.

With 20 years of experience, an extensive applications hosting platform, and a track record of delivering over 1 million hours of moderation services, LiveWorld offers its clients a team of experienced community managers and moderators who oversee activity and user content online. LiveWorld deploys its services in more than 60 country-language combinations, and is the trusted partner of leading brands worldwide, including: A&E, The Campbell Soup Company, The Coca Cola Company, eBay, HBO, HSBC, Kraft Foods, LeapFrog, Neutrogena, MINI Cooper USA, , TJX, QVC and many others.

LiveWorld is headquartered in San Jose, California with additional offices in New York City and London. For further information visit www.liveworld.com

"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:

This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld's current or future financial performance including but not limited to lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense, LiveWorld's efforts to list its securities on the OTCBB, and the results of its product development efforts. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, final accounting adjustments and results, LiveWorld's ability to attract new clients and preserve or expand its relationship with existing clients, LiveWorld's ability to retain and attract high quality employees, including its management staff, the ability to deliver new innovative products in a timely manner, changing accounting treatments, and other risks applicable to the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances. (See the Company's July 13, 2007 Second Amended Registration Statement on Form 10-SB for a list that includes other possible risk factors.)

© 2008 LiveWorld, Inc. all rights reserved