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LiveWorld Announces New User-Driven Customer Support Online Community Solution

Leading social networking agency releases next generation solution to encourage customer-to-customer support

San Jose, Calif., and London, U.K, October 30, 2007 – LiveWorld, Inc. (OTCBB:LVWD), a leading online social networking agency, announced its next generation Customer Support Community solution, aimed at making it easy for customers to share their product knowledge and provide support to each other. The first clients for the innovative new service are eBay France and eBay Italy. Visit http://questions-reponses.ebay.fr
"Companies are finding that their customers often know as much about how a product or service works as the company itself," said Peter Friedman, LiveWorld's Chairman and CEO. "User-generated support can help customers quickly find answers and resolve problems as well as offer companies greater economies in today's world of rising support costs."
The new service features a language model and taxonomy optimized for customer support, enabling users to easily describe and find information they are searching for. In addition, the service offers ratings for answers provided by users, as well as a way to quickly ascertain the credibility of the responder. It offers specialized navigation for top 10 questions and answers plus a place for users to offer tips, among a range of other features designed to make the knowledge of a company's user base easily accessible and useful.
LiveWorld's new support online community solution also includes these additional features:

• Rotating display widget of top rated questions and answers
• Specialized navigation for top 10 questions, all questions asked, all answers provided
• Separate question, comment and answer response forms
• Members can easily access: my questions my answers , or my tips posted
• Direct access to unanswered questions, answered questions, tips or show all
• Questioner rates answers as answered or not answered
• Other members can mark answers as useful
• Users reputation linked to useful rating of answers as well questions answered
• Search for answered questions
• Search by question, answer, comment or tip
• Member Tips Library
• Member subscriptions to topics and questions with optional email and mobile notification
• Member tagging of questions and answers
• LiveWorld's ground breaking moderation tools and reporting services
• Optional integration with LiveWorld's Community Center private social network solution

"A company's customers can have the very best in support by tapping into both the collective knowledge of other users as well as the company itself," said Friedman. "In addition, the company has a birds-eye view of its customer's response to its products, leading to faster resolution of any issues and better product development."

About LiveWorld
LiveWorld is leading the social marketing industry in creating innovative online communities, which help its clients build loyalty, brand awareness, customer engagement, customer care and business intelligence venues. The company provides Fortune 1000 clients overall social network marketing strategy, brand consulting , community management, design, development and hosting of private-label social network sites, and moderation services for these online communities as well as for any user content site. Applications and moderation services include rich profiles, friends lists, forums, blogs, photo albums, user video, customer support forums, groups and interactive webcasts.

With 20 years of experience, an extensive applications hosting platform, and a track record of delivering over 1 million hours of moderation services, LiveWorld offers its clients a team of experienced community managers and moderators who oversee activity and user content online. LiveWorld deploys its services in more than 60 country-language combinations, and is the trusted partner of leading brands worldwide, including: A&E, The Campbell Soup Company, The Coca Cola Company, eBay, HBO, HSBC, Kraft Foods, LeapFrog, Neutrogena, MINI Cooper USA, , TJX, QVC and many others.

LiveWorld is headquartered in San Jose, California with additional offices in New York City and London. For further information visit www.liveworld.com

"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:

This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld's current or future financial performance including but not limited to lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense, LiveWorld's efforts to list its securities on the OTCBB, and the results of its product development efforts. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, final accounting adjustments and results, LiveWorld's ability to attract new clients and preserve or expand its relationship with existing clients, LiveWorld's ability to retain and attract high quality employees, including its management staff, the ability to deliver new innovative products in a timely manner, changing accounting treatments, and other risks applicable to the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances. (See the Company's July 13, 2007 Second Amended Registration Statement on Form 10-SB for a list that includes other possible risk factors.)

© 2008 LiveWorld, Inc. all rights reserved