Your Brand Lives In The Voice of Your Customers

• Site Map
• Contact Us

LiveWorld Sponsors Conference on Marketing and Online Communities

Leader in social marketing to sponsor and present at New York conference

San Jose, Calif., and London, U.K, October 30, 2007 – LiveWorld, Inc. (OTCBB:LVWD), Discussions on the challenges and opportunities of marketing to online communities will be the centerpiece of a New York conference sponsored LiveWorld, Inc. on November 8, 2007. Peter Friedman, LiveWorld's Chairman and CEO, will also address the Marketing and Online Communities Conference on the topic of The Future of Community-based Marketing.

"Marketing through and to online communities moves beyond traditional marketing media and even traditional Internet marketing," said Friedman. "It's really a new form we call Social Marketing and affects every aspect of a company's branding, positioning and marketing mix. LiveWorld and the other speakers and sponsors will provide marketers with insights and tips to assure that their branded communities provide a positive experience for their customers."

With over 1 million hours of delivered moderation and over twenty years of experience creating and managing online communities, LiveWorld is the acknowledged world leader in social network marketing including strategy, design and operations. LiveWorld uniquely enables major brands to create and manage online communities with the tone their customers expect. Moderation services are available for forums, blogs, photo albums, video uploads, groups, chats and interactive Web casts and email either on LiveWorld's application platforms, a client's platform or on third party platforms.

The full day conference will feature small and large group discussions, focusing on current examples of what's working, what isn't and how to utilize new and unproven community models without detracting from the community's experience and culture.

Requests for invitations can be made online at http://www.forumone.com/mocrequest. For more event information, contact Bill Johnston, bjohnston@forumone.com

About LiveWorld
LiveWorld is leading the social marketing industry in creating innovative online communities, which help its clients build loyalty, brand awareness, customer engagement, customer care and business intelligence venues. The company provides Fortune 1000 clients overall social network marketing strategy, brand consulting , community management, design, development and hosting of private-label social network sites, and moderation services for these online communities as well as for any user content site. Applications and moderation services include rich profiles, friends lists, forums, blogs, photo albums, user video, customer support forums, groups and interactive webcasts.

With 20 years of experience, an extensive applications hosting platform, and a track record of delivering over 1 million hours of moderation services, LiveWorld offers its clients a team of experienced community managers and moderators who oversee activity and user content online. LiveWorld deploys its services in more than 60 country-language combinations, and is the trusted partner of leading brands worldwide, including: A&E, The Campbell Soup Company, The Coca Cola Company, eBay, HBO, HSBC, Kraft Foods, LeapFrog, Neutrogena, MINI Cooper USA, , TJX, QVC and many others.

LiveWorld is headquartered in San Jose, California with additional offices in New York City and London. For further information visit www.liveworld.com

"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:

This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld's current or future financial performance including but not limited to lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense, LiveWorld's efforts to list its securities on the OTCBB, and the results of its product development efforts. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, final accounting adjustments and results, LiveWorld's ability to attract new clients and preserve or expand its relationship with existing clients, LiveWorld's ability to retain and attract high quality employees, including its management staff, the ability to deliver new innovative products in a timely manner, changing accounting treatments, and other risks applicable to the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances. (See the Company's July 13, 2007 Second Amended Registration Statement on Form 10-SB for a list that includes other possible risk factors.)

© 2008 LiveWorld, Inc. all rights reserved