Next Generation Social Networks-within-Networks Enabled by LiveWorld's SuperGroups Online Community Solution
eBay Among First Clients of LiveWorld's SuperGroups, with Rich Media and Web 2.0 Features
San Jose, Calif., and London, U.K, December 4, 2007 – LiveWorld, Inc. (OTCBB:LVWD), a leading social marketing agency, announced its next generation SuperGroups Community solution. The first clients for the innovative new service are eBay (www.groups.ebay.com) and a national sports league.
LiveWorld has been delivering groups services - where members of an online community can create their own public and private sub-communities - for over seven years as part of its industry-leading portfolio of private label applications and moderation services for major brands worldwide. Brands can utilize groups as a means of sub-segmenting their communities and creating affiliate networks.
LiveWorld's SuperGroups takes this application to a new level, enabling brands to connect with and empower their consumers through social networks that provide deeper, richer and more connected experiences.
This next generation SuperGroups service uniquely empowers community members with a wide range of Web 2.0 features, including:
- System-wide or Group specific featuring tools, allowing administrators and group owners to feature groups and members content
- Stylization Options: Allows Group Leaders more customization pertaining to headers/footers/fonts/colors through the use of editing tools (skins/CSS variations to select from)
- Enhanced Photo Album functions, allowing users to upload more photos, preview photos, use slide show and post comments to photos
- Tagging
- Skype Presence Detection (eBay)
- Private Messaging (internal web based messaging system that allows members to send messages to other members of groups they belong to)
- Leaders may tack threads to top of discussion list within groups (sort order manipulation)
- Notification to Leader when someone leaves a group and why they are leaving
- Preview Poll content before posting.
- Allow Multiple Discussion Forums within each group
- Mobile Alerts
- Member-created signature files
- Groups Icon (image) for Group promos, Group Listings & Welcome page
- Storyboards
- Video
- Ability to have Co-Group Leaders
- Quarterly View of Calendar
- Bulk Deletion of Group Members
"Groups within social networks are among the most viral of applications, as members self-select to create their own active subgroups," said Peter Friedman, LiveWorld's Chairman and CEO. "We have created our next-generation SuperGroups to assure that the most advanced and entertaining new Web 2.0 features are available so brands can offer them to their users and keep them engaged."
LiveWorld's SuperGroups solution also includes LiveWorld's groundbreaking next generation moderation tools and data warehouse reporting.
About LiveWorld
LiveWorld is leading the social marketing industry in creating innovative online communities, which help its clients build loyalty, brand awareness, customer engagement, customer care and business intelligence venues. The company provides Fortune 1000 clients overall social network marketing strategy, brand consulting , community management, design, development and hosting of private-label social network sites, and moderation services for these online communities as well as for any user content site. Applications and moderation services include rich profiles, friends lists, forums, blogs, photo albums, user video, customer support forums, groups and interactive webcasts.
With 20 years of experience, an extensive applications hosting platform, and a track record of delivering over 1 million hours of moderation services, LiveWorld offers its clients a team of experienced community managers and moderators who oversee activity and user content online. LiveWorld deploys its services in more than 60 country-language combinations, and is the trusted partner of leading brands worldwide, including: A&E, The Campbell Soup Company, The Coca Cola Company, eBay, HBO, HSBC, Kraft Foods, LeapFrog, Neutrogena, MINI Cooper USA, , TJX, QVC and many others.
LiveWorld is headquartered in San Jose, California with additional offices in New York City and London. For further information visit www.liveworld.com
"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:
This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld's current or future financial performance including but not limited to lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense, LiveWorld's efforts to list its securities on the OTCBB, and the results of its product development efforts. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, final accounting adjustments and results, LiveWorld's ability to attract new clients and preserve or expand its relationship with existing clients, LiveWorld's ability to retain and attract high quality employees, including its management staff, the ability to deliver new innovative products in a timely manner, changing accounting treatments, and other risks applicable to the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances. (See the Company's July 13, 2007 Second Amended Registration Statement on Form 10-SB for a list that includes other possible risk factors.)
LiveWorld Contacts
PR Contact: Falguni Bhuta: Krause Taylor Associates falguni@krause-taylor.com (408) 918-9087
IR Contact: David Houston: LiveWorld, Inc. ir@liveworld.com 408 615-8496