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LiveWorld Appoints Jay Bryant as Sales Vice President

Online Community Veteran Joins Leading Social Networking/Online Community Agency as Sales Vice President

New York and San Jose, Calif., August 1, 2007 – LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK), a world leader in online customer community marketing services, today announced the appointment of Jay Bryant as Sales Vice President, based in New York City.

Mr. Bryant is responsible for working with major brands and their agencies to develop high impact online community and social network strategies and solutions to engage their customers. Jay's most recent position was Director of Online Products for TV Guide.com where he led the development of the TV Guide Online Community. This community has experienced explosive growth in its first year, is one of the largest entertainment blogging communities on the Internet and is a pioneer in the blended integration of brand published content and user content.

A veteran of the online community market, Jay held positions as Director of Business Development for Educational Testing Service, Vice President of Online Communities at bigchalk.com, Information Architect for Communities at KOZ.com and Manager of Corporate Communications at Freedom Communications.

About LiveWorld, Inc.
LiveWorld (OTC Pink Sheets: LVWD.PK, www.liveworld.com) is the leading interactive marketing agency specializing in online customer communities and social networking for Fortune 1000 companies. LiveWorld creates, operates, and manages custom customer communities based on its unique community applications and moderation platform. LiveWorld solutions enable companies to strengthen customer relationships, increase revenues, and reduce costs. With twenty years of experience, an extensive applications hosting platform, over 1 Million hours of delivered moderation and nearly $10 Million in revenue, LiveWorld is the trusted partner of leading brands worldwide. Clients include America Online, A&E Television Networks, AOL UK, BEA Systems, BlogSafety.com, Breast Cancer.org, eBay, The Campbell Soup Company, ClickStar, The Coca-Cola Company, Discovery Communications, Dove, HBO, IDG, Intel, Kraft Foods, Land Rover, Match.com, MINI Cooper USA, MTV, The NBA, QVC, Tulane University, TV Guide and Verizon. LiveWorld is headquartered in San Jose, California and deploys its services in over 30 country-language combinations.

For further information, visit www.liveworld.com

Safe Harbor" Statement Under The Private Securities Litigation Reform Act:
This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations and prospects. This press release may also contain forward-looking information concerning LiveWorld's future expectations, forecasts and prospects. These statements may include those regarding LiveWorld's current or future financial performance including, but not limited to lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, the state of the economy, LiveWorld's ability to successfully deliver upon its contractual commitments, clients continuing their ongoing relationships with the Company, LiveWorld's ability to acquire new customers, changing accounting treatments, and other risks applicable to the Company. (See the Company's Q3, 2002 10Q filing for a list that includes other possible risk factors.) LiveWorld recently announced that it has resumed auditing its financials and currently expects to begin releasing audited results during Q4, 2006.

LiveWorld Contacts
PR Contact: Betty Taylor, bettyt@krause-taylor.com, Ph: 408-918-9080
IR Contact: Brinlea Johnson: The Blueshirt Group, for LiveWorld, 212 867-2593

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