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For Release August 3, 2004 5 AM PT
LiveWorld Announces Q2 2004 Results: 87% Revenue Growth Yr Over Yr, $1.2 Million Revenue, 5th Profitable Quarter.

Full service online community agency scores revenue with Loyalty Marketing, Customer Support and Business Intelligence Communities .

Los Gatos, Calif., August 3, 2004 – LiveWorld, Inc. (Pinksheets: LVWD.PK) today announced strong Q2 2004 revenue growth with its first quarter over $1 Million in more than two years.

Revenues for Q2 2004 were $1,217,323 representing 87% growth over Q2 2003 revenues of $649,613, and 26% growth over Q1 2004 revenue of $968,216

The Company announced its 5th consecutive profitable quarter. Q2 2004 earnings showed a profit before income taxes of $23,984, or an EPS before income taxes of $0.0009 per share. This compares to a Q2 2003 profit of $17,912, or $0.0007 per share, and a Q1 2004 profit before income taxes of $97,293, or an EPS before income taxes of $0.0037 per share. (Q1 2004 results included a one-time $55,000 favorable impact of legal settlements. 2003 EPS calculated based on 25,358,874 shares. 2004 EPS calculated based on 26,584,707 shares, with the increase due to exercised stock options.)

“LiveWorld’s continued revenue momentum reflects the value of online community to our Fortune 1000 clients who are the market leaders in their segments,” said LiveWorld Chairman & CEO, Peter Friedman. “Our Loyalty Marketing Community, Customer Support Community and Business Intelligence Community services are being renewed and expanded by our major clients, as well as attracting new customers.”

The Company said it currently expects to see continued growth in revenues for the second half of 2004 and for 2005. The Company’s strategy is to invest in revenue growth, while managing the financials tightly with the expectation of approximately breakeven results. Actual results may vary quarter to quarter. The company’s cash position at quarter end was approximately $960,000, providing significant room to wait out the fluctuations in the economy, while investing more in the growth of the business.

About LiveWorld , Inc.
LiveWorld (Pinksheets: LVWD.PK, www.liveworld.com ) is the leading full service online community agency for business, with loyalty marketing communities, customer support communities, and business intelligence communities based on LiveWorld’s unique community applications platform. LiveWorld solutions enable Fortune 1000 companies to strengthen customer relationships, increase revenues, and reduce costs. Clients include companies such as America Online, eBay, HBO, MINIUSA, The Campbell’s Soup Company, Fidelity Investments, A&E Television Networks, SUN Microsystems, Warner Brothers, and Discovery Communications. LiveWorld is headquartered in Los Gatos, California.

PR Contact: Peter Friedman, 800-514-2060

"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:
This press release contains forward-looking information concerning the Company’s future expectations, forecasts, and prospects. These statements include those regarding the Company’s current or future financial performance. Actual results may differ materially from those expressed in the forward looking statements made by the Company as a result of, among other things, the Company’s ability to successfully deliver upon its contractual commitments, clients continuing their ongoing relationships with the Company, ability to acquire new customers, and other risk factors described in the Company’s latest 10Q and 10K filed with the SEC. Financial information quoted in this release represents results that have not been audited or reviewed by an outside accounting firm.