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LiveWorld Announces Appointment of Bill Cleary to Advisory Board
Los Gatos, Calif., August 10, 2006 - LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK), a leading online community marketing agency, announced today that it has appointed Bill Cleary to its advisory board. In this role Mr. Cleary will counsel the company on growing its position as the leader in its field and producing best of breed community marketing campaigns for its marquee list of clients.
Mr. Cleary, currently of Cleary & Partners, has a long and illustrious career in interactive marketing; including founding and growing CKS Group. CKS was instrumental in launching several major web brands that endure and thrive to the present day; including Yahoo!, Ebay, Amazon.com and Disney’s interactive division. As an entity, CKS was described as one of the most innovative marketing companies of the web decade. Through the creative use of digital media and the web, the company transformed the communications strategies of Fortune 500 market leaders such as General Motors, United Airlines, MCI, Mitsubishi, Fujitsu and Apple Computer.
"Online community and social networking represent the cornerstone of relationship marketing in the 21st century," according to Bill Cleary, CEO of Cleary & Partners. "LiveWorld is already the leader in this new space and the company is well versed and adept at mixing technology and creative disciplines to build and expand relationship brands for an elite list of clients."
"Bill brings us the best creative, brand and marketing
insights in the industry," said Peter Friedman, Chairman and
CEO, LiveWorld. "His experience is invaluable in helping us
grow our position as the leading social networking and online
community agency."
About LiveWorld, Inc.
LiveWorld (OTC Pink Sheets: LVWD.PK, www.liveworld.com ) is the leading
interactive marketing agency specializing in online customer
communities and social networking for Fortune 1000 companies.
LiveWorld creates, operates, and manages custom customer
communities based on its unique community applications and
moderation platform. LiveWorld solutions enable companies to
strengthen customer relationships, increase revenues, and
reduce costs. With twenty years of experience and nearly $10
Million in revenue, LiveWorld is the trusted partner of leading
brands worldwide. Client companies include America Online,
A&E Television Networks, AOL UK, BEA Systems, eBay, The
Campbell Soup Company, Discovery Communications, Dove, HBO,
Intel, MINI Cooper USA, MTV, QVC, Tulane University and TV
Guide. LiveWorld is headquartered in Los Gatos, California and
deploys its services in over 30 country-language
combinations
For further information, visit www.liveworld.com and www.clearypartners.com
Safe Harbor" Statement Under The Private Securities
Litigation Reform Act:
This press release may contain forward-looking information
concerning LiveWorld’s plans, objectives, future
expectations and prospects. These statements include those
regarding LiveWorld’s current or future relationships.
Actual results may differ materially from those expressed in
the forward looking statements made as a result of, among other
things, the state of the economy, LiveWorld’s ability to
successfully deliver upon its contractual commitments, clients
continuing their ongoing relationships with the Company,
LiveWorld’s ability to acquire new customers, changing
accounting treatments, and other risks applicable to the
Company. (See the Company’s Q3, 2002 10Q filing for a
list that includes other possible risk factors.) LiveWorld
recently announced that it has resumed auditing its financials
and expects to begin releasing audited results Q3 of
2006.
LiveWorld Contacts
PR Contact: Betty Taylor, bettyt@krause-taylor.com
, Ph: 408-918-9080
IR Contact: Brinlea Johnson: The Blueshirt Group, for
LiveWorld, 212 867-2593