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Wunderman UK Unit of WPP Selects LiveWorld Moderation Services for Land Rover Go Beyond Campaign

London and Los Gatos, Calif., (August 17, 2006): Wunderman UK, a unit of WPP (NASDAQ: WPPGY) a world leader in communications services, and LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK), a world leader in online social networks and customer communities, today announced the selection of LiveWorld to provide moderation services for the new Land Rover “Go Beyond” campaign at www.landrover.com/gobeyond/.   (See July 31, 2006 release from Wunderman and Land Rover.)

It’s a virtual universe which embodies the spirit of adventure in everyone, and Land Rover is offering it up to adventure seekers of the world.  In ‘Beyond’, they can express their unique spirit in an infinite number of ways and share it with a global community of like minded individuals.

 “Creating brand experience on the Internet goes beyond just having a web site”, said Jon Williams, interactive creative director, Harrison Troughton Wunderman.  “It demands the tone and cultural experience that engages and supports the customer experience. This is why we chose LiveWorld, one of the most experienced provider of online moderation services in the industry.”

At the heart of the campaign is a community based global forum for sharing adventurous experiences which will consist almost exclusively of user generated content.  Music, food, travel, sports, art, thought, personal missions, journeys and fascinations, in fact any experiences big or small as long they ‘go beyond’ for the individual are welcome. 

The new campaign follows the July 13th announcement by WPP and LiveWorld of their joint venture (LiveWorld-WPP) dedicated to collaborating with WPP agencies to offer, create, and deploy LiveWorld’s online community and social networking services as marketing venues for WPP’s clients on a global basis.

  About Wunderman Wunderman is one of the largest, most experienced global marketing services networks in the world. Built on a unified data platform and secured by an integrated marketing technology infrastructure. Wunderman’s focus is simple: deliver direct to customers, relevant content in a creative way that motivates them to act and create ongoing relationships that last a lifetime. Since 2002, Wunderman won 19 Lions at the prestigious Cannes Lions Advertising Festival, including the coveted Direct Grand Prix two years in a row. In 2005, Wunderman was recognized with 200+ awards and citations all over the world. Wunderman is part of Young & Rubicam Brands and a member of the WPP Group (NASDAQ: WPPGY).

For further information, visit www.wunderman.com

About WPP WPP (NASDAQ: WPPGY) is one of the world’s leading communications services groups, providing national, multinational and global clients with advertising; media investment management; information, insight & consultancy; public relations & public affairs; branding & identity, healthcare and specialist communications.

Our worldwide companies include JWT, Ogilvy & Mather Worldwide, Y&R, The Voluntarily United Group, Grey Worldwide, MindShare, MediaCom, Mediaedge:cia, Millward Brown, Research International, KMR Group, OgilvyOne Worldwide, Wunderman, 141 Worldwide, Hill & Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn & Wolfe, CommonHealth, Sudler & Hennessey, Ogilvy Healthworld, Enterprise IG, Landor and Fitch among others.

Our companies provide communications services to clients worldwide including more than 330 of the Fortune Global 500; over one-half of the NASDAQ 100 and over 30 of the Fortune e-50. Collectively, WPP employs more than 92,000 people in 2,000 offices in 106 countries.

For further information, visit www.wpp.com

About LiveWorld, Inc. LiveWorld (OTC Pink Sheets: LVWD.PK, www.liveworld.com ) is the leading interactive agency specializing in online customer communities and social networking for Fortune 1000 companies.  LiveWorld creates, operates, and manages custom customer communities based on its unique community applications and moderation platform.  LiveWorld solutions enable companies to strengthen customer relationships, increase revenues, and reduce costs. With twenty years of experience and nearly $10 Million in revenue, LiveWorld is the trusted partner of leading brands worldwide. Client companies include America Online, A&E Television Networks, AOL UK, BEA Systems, eBay, The Campbell Soup Company, Discovery Communications, Dove, HBO, Intel, Land Rover, MTV, QVC, Tulane University and TV Guide. LiveWorld is headquartered in Los Gatos, California and deploys its services in over 30 country-language combinations

For further information, visit www.liveworld.com

Safe Harbor Statements Under The Private Securities Litigation Reform Act:
This press release may contain forward-looking information concerning LiveWorld’s plans, objectives, future expectations and prospects. These statements include those regarding LiveWorld’s current or future relationships. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, the state of the economy, LiveWorld’s ability to successfully deliver upon its contractual commitments, clients continuing their ongoing relationships with the Company, LiveWorld’s ability to acquire new customers, changing accounting treatments, and other risks applicable to the Company. (See the Company’s Q3, 2002 10Q filing for a list that includes other possible risk factors.)  LiveWorld recently announced that it has resumed auditing its financials and expects to begin releasing audited results Q3 of 2006.   Wunderman Contacts Veronique Attas – veroniqueattas@themediafoundry.com , 020 7612 1167 LiveWorld Contacts PR Contact: Betty Taylor, bettyt@krause-taylor.com , Ph: 408-918-9080 IR Contact: Brinlea Johnson: The Blueshirt Group, for LiveWorld, 212 867-2593 oján