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BBC Worldwide's radiotimes.com Selects LiveWorld for New Social Network-Online Community
Leading social network agency provides leading global media company with online community focused on UK Television
London, UK San Jose, Calif., August 21, 2007 LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK), a leading online social networking and community services marketing agency, announced today that it is powering a new social network for radiotimes.com that will give its users a forum for discussing television and radio programmes. radiotimes.com, which is the UK's highly popular online guide to television and radio and part of BBC Worldwide, is using LiveWorld's industry leading Community Center platform to help strengthen its listeners' and viewers' ties with the site and each other. The new community is at: http://talk.radiotimes.com.
Radio Times is the essential guide to television and radio, with recommendations from Britain's top TV writers, compelling editorial features and the best listings information available. Their new social network, powered by LiveWorld, features blogs by resident bloggers including TV writers like Grace Dent's TV OD. In addition, the public is offered forums where they can discuss anything and everything related to Film, Radio, and Television programmes, ranging from Doctor Who to Desperate Housewives to Match of the Day. The public is encouraged to contribute comments to the blogs and engage with other TV and radio viewers and listeners through the forums.
"Our new online community promotes our audiences' passion for television and radio programmes, while helping them to connect to other fans through this new media form," said BBC Worldwide's Editorial Director for Digital Media Duncan Swain. "We chose LiveWorld's social networking solution as they are clearly the proven leader for global media companies who are building sophisticated community networks that build on the power of user participation."
"Radio Times has long provided the UK's cultural framework - first with radio and then TV," said Peter Friedman, Chairman & CEO, LiveWorld. "With this new online community on radiotimes.com, they continue that cross-media leadership, empowering their audiences to connect with each other in ways not possible before. The result will be a richer cultural connection between UK residents themselves and a deeper bond with broadcasters."
The LiveWorld-BBC Worldwide relationship was initiated with veteran digital agency Digit through LiveWorld-WPP, the recently formed joint venture between LiveWorld and global communications services group WPP PLC. The joint venture brings LiveWorld's online community and social networking services to WPP's worldwide agencies and clients.
Media companies are using the LiveWorld Community Center to build social network-based relationships with and among their customers by creating online communities for self expression, idea sharing and connecting with others. Through LiveWorld solutions, these major brands are creating vibrant online communities, overseen by LiveWorld moderators, that enable powerful relationships with and among their customers. The result is higher brand loyalty, more effective customer support, insightful business intelligence and higher customer satisfaction.
About LiveWorld, Inc.
LiveWorld (OTC Pink Sheets: LVWD.PK, www.liveworld.com) is a leading interactive marketing agency specializing in private label online social networks and communities for Fortune 1000 companies.
LiveWorld designs, builds, application hosts, moderates and community manages social networks, blogs, user video and community sites for its clients, as well as providing overall social network strategy and brand consulting. Among the unique benefits LiveWorld offers its customers is a team of experienced moderators, who oversee the activity and user content on LiveWorld, client and third party provided sites. LiveWorld deploys it services in over 70 country-language combinations.
With twenty years of experience, an extensive applications hosting platform, and a track record of delivering over 1 million hours of moderation services, LiveWorld is the trusted partner of leading brands worldwide, including: America Online, A&E Television Networks, AOL UK, BEA Systems, BlogSafety.com, Breast Cancer.org, eBay, The Campbell Soup Company, Discovery Communications, HBO, The Hillary Clinton For President Campaign, IDG, Intel, JumpTheShark.com, Kraft Foods, Land Rover, Match.com, Mattel, MINI Cooper USA, MTV, The NBA, QVC, Tulane University, TV Guide and Verizon. Agency relationships have included AKQA (consumer packaged goods client), AOL Media (Dove, Holiday Inn Express, Target, media clients), Beam Interactive (MINI Cooper), Digit (media clients), Euro RSCG (Campbells, MIN Cooper), Hill, Holiday, Connors, Cosmopulos (financial services client), Ogilvy (Dove, Mattel), Questus (Verizon), and Wunderman UK (Land Rover).
LiveWorld is headquartered in San Jose, California. For further information, visit www.liveworld.com
About Digit
Digit is an award winning design agency providing creative and effective brand communication solutions. Digit's work spans all digital channels and increasingly physical interactive work in museums, retail outlets and for brand launches and events. For more information, visit http://www.digitlondon.com
About BBC Worldwide
Radio Times and radiotimes.com are owned by BBC Magazines, a division of BBC Worldwide Limited. BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC's assets for the benefit of the licence payer and invest in public service programming in return for rights. The company has six core businesses: Global Channels, Global TV Sales, Magazines, Content & Production, Home Entertainment and Digital Media. In 2006/07 BBC Worldwide generated profits of £111 million on sales of £810 million.
"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:
This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld's current or future financial performance including but not limited to lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense, LiveWorld's efforts to list its securities on the OTCBB, and the results of its product development efforts. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, final accounting adjustments and results, LiveWorld's ability to attract new clients and preserve or expand its relationship with existing clients, LiveWorld's ability to retain and attract high quality employees, including its management staff, the ability to deliver new innovative products in a timely manner, changing accounting treatments, and other risks applicable to the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances. (See the Company's July 13, 2007 Second Amended Registration Statement on Form 10-SB for a list that includes other possible risk factors.)
LiveWorld Contacts
PR Contact: Barbara Krause: Krause Taylor Associates barbara@krause-taylor.com, Ph: 408-918-9081IR Contact: Brinlea Johnson: The Blueshirt Group brinlea@blueshirtgroup.com Ph: 415-489-2189