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LiveWorld Announces Selection by The Coca-Cola Company as Provider of Online Moderation Services

World's number one brand selects leading social marketing community agency to moderate user generated content

Atlanta, Georgia, San Jose, California and London, UK January 29, 2008: LiveWorld (OTC BB: LVWD www.liveworld.com), a leading social marketing agency specializing in online social networks and communities, announced today its selection by The Coca-Cola Company (NASDAQ: KO) to provide moderation for Coca-Cola's innovative social networking and user content programs around the world.

Coca-Cola is deploying social networking services in dozens of countries and languages around the world to engage its consumers and bring the brand and products forward in a user driven world.

"Coca-Cola is the world's leading brand, and once again it is setting a brand marketing standard in the way it is using social networking to engage their customers," said Peter Friedman, Chairman & CEO, LiveWorld, "They truly understand that a brand lives in the voice of its customers. Coca-Cola seeks and empowers that customer voice as well as listening to it."

The two companies have been working together in the social networking space for about one year.

About LiveWorld
LiveWorld is leading the social marketing industry in creating innovative online communities, which help its clients build loyalty, brand awareness, customer engagement, customer care and business intelligence venues. The company provides Fortune 1000 clients overall social network marketing strategy, brand consulting , community management, design, development and hosting of private-label social network sites, and moderation services for these online communities as well as for any user content site. Applications and moderation services include rich profiles, friends lists, forums, blogs, photo albums, user video, customer support forums, groups and interactive webcasts.

With 20 years of experience, an extensive applications hosting platform, and a track record of delivering over 1 million hours of moderation services, LiveWorld offers its clients a team of experienced community managers and moderators who oversee activity and user content online. LiveWorld deploys its services in more than 60 country-language combinations, and is the trusted partner of leading brands worldwide, including: A&E, The Campbell Soup Company, The Coca Cola Company, eBay, HBO, HSBC, Kraft Foods, LeapFrog, Neutrogena, MINI Cooper USA, , TJX, QVC and many others.

LiveWorld is headquartered in San Jose, California with additional offices in New York City and London. For further information visit www.liveworld.com

© 2008 LiveWorld, Inc. all rights reserved