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LiveWorld Announces LiveAPI 2.0, A Full Development Platform Version of its Flagship Social Networking and Community Suite

LiveAPI 2.0 Empowers Digital Agencies and In-house Website Developers to Build Branded Social Network Sites Right on Top of Industry Leading LiveWorld Platform

San Jose, CA and London, July 29, 2008 – LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK), a world leader in social media marketing, announced that it has launched its next generation suite of APIs for its social network platform. LiveAPI 2.0 enables digital agencies and corporate inhouse web development groups to build, manage and flexibly change entire web sites on top of LiveWorld's industry leading Community Center platform for social networks.

"Our agency partners and clients with strong in-house development teams told us they wanted the best of the both worlds: LiveWorld's social networking platform and unparalleled skills in managing communities combined with the agency's own ability to develop and change the web site themselves," said Peter Friedman, Chairman & CEO, LiveWorld. "LiveAPI 2.0 delivers this solution in any combination of API platform and turnkey system our clients want."

LiveAPI 2.0 combines the industry's most extensive set of APIs with the richest social network platform on the market, provides digital development groups with:

1. Ability to completely build, customize and flexibly change a site on top of the full power of LiveWorld's social network platform.
2. Easy dynamic integration of community content into any web page.
3. Standards based with Secure Transaction Model: XML or JSON Format, SOAP Protocol (Rest avail in Q4 08).
4. API based pricing: LiveAPI 2.0 comes with a pricing model based on API calls instead of full page view rates. This enables companies to cost effectively scale their sites with deep integration of community content and functionality.

While LiveAPI 2.0 dramatically expands the range of the suite, it is built upon a tried and true platform that has provided multiple Fortune 500 clients with a scalable, full featured social network and dynamic community content integration for over two years. The underlying platform is same one deployed for LiveWorld's industry leading Community Center, which is known for the widest range of end user features in the industry, high scalability and LiveWorld's next generation moderation tools and reporting systems.

LiveAPI 2.0 comes with extensive documentation, sample code, access to a sandbox development environment and membership in LiveWorld's API developer community.

About LiveWorld
LiveWorld is leading the social marketing industry in creating innovative online communities, which help its clients build loyalty, brand awareness, customer engagement, customer care and business intelligence venues. The company provides Fortune 1000 clients overall social network marketing strategy, brand consulting , community management, design, development and hosting of private-label social network sites, and moderation services for these online communities as well as for any user content site. Applications and moderation services include rich profiles, friends lists, forums, blogs, photo albums, user video, customer support forums, groups and interactive webcasts.

With 20 years of experience, an extensive applications hosting platform, and a track record of delivering over 1 million hours of moderation services, LiveWorld offers its clients a team of experienced community managers and moderators who oversee activity and user content online. LiveWorld deploys its services in more than 60 country-language combinations, and is the trusted partner of leading brands worldwide, including: A&E, The Campbell Soup Company, The Coca Cola Company, eBay, HBO, HSBC, Kraft Foods, LeapFrog, Neutrogena, MINI Cooper USA, , TJX, QVC and many others.

LiveWorld is headquartered in San Jose, California with additional offices in New York City and London. For further information visit www.liveworld.com

© 2008 LiveWorld, Inc. all rights reserved