Online Community Provided by LiveWorld Named Finalist in Groundswell Competition for Best Use of Social Technologies in Corporations

Sprint and Suave’s In the Motherhood (created with Mindshare) recognized for advancing corporate goals using online communities in Forrester’s Groundswell Awards 2008

SAN JOSE, Calif., NEW YORK & LONDON — December 9, 2008 — An online communities created by LiveWorld was named a finalist in Forrester Research’s Groundswell Awards 2008, which recognize excellence and the effective use of social technologies to advance corporate goals. LiveWorld, (OTC Pink Sheets: LVWD.PK www.liveworld.com), a leading online social network marketing agency that provides strategy, technology and moderation of online communities to major global brands for marketing purposes, partnered with leading media agency Mindshare to create In The Motherhood.


Mindshare and LiveWorld partnered on behalf of Sprint and Suave to create In the Motherhood, a robust interactive community featuring chat forums, parenting articles and games about motherhood. The core of the site is an original online video comedy series created by moms, for moms, and about moms. Mothers contributed the funny experiences they’ve had with their kids on the site (www.inthemotherhood.com). Mindshare Entertainment took the best of these and turned them into professionally produced scripts acted by top notch actors and created the video series that was made available on the site, TV and on mobile devices. Named as a finalist in the “Embracing” category, the site is the industry’s first to leverage user-generated content to create a video series through professional production and celebrity talent.


Through In The Motherhood, Suave and Sprint tapped into the universal shared experiences of moms in a humorous and entertaining way and have emerged as the brands that understand real moms and give them a voice. Viewership and impressions of the series have far outweighed goals. To date, the campaign achieved more than 16.9 million webisode views and 547 million campaign impressions.


The idea was conceived and executed by Mindshare, who partnered with LiveWorld for the community aspects of the site.


About LiveWorld, Inc.
LiveWorld is the go-to social media marketing agency for everything global corporations need to leverage the power of social networks to build their brands and their business. LiveWorld thinks differently about how companies can use social networks for customer dialogue and relationships and is the only company that offers the combination of a full technology platform, moderation services, community management and marketing strategy, all in one place. This combination - unique in the industry - is the reason why more global brands turn to LiveWorld than any other firm for their ongoing, integrated social media marketing strategy and implementation. With 24 years of experience, an extensive applications hosting platform, and a track record of delivering over 1 million hours of moderation services, LiveWorld offers its clients a team of experienced community managers and moderators who oversee activity and user content online. LiveWorld deploys its services in more than 70 country-language combinations, and is the trusted partner of leading brands worldwide, including: A&E Television Networks, The Campbell Soup Company, eBay, HBO, HSBC, Kraft Foods, LeapFrog, Neutrogena, MINI Cooper USA, TJX, QVC and many others. For further information visit www.liveworld.com.


About Mindshare
Mindshare is a global marketing and media services network with billings in excess of $23 billion (source: RECMA). The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is a member of WPP, the world's leading communications service group with $63.5bn in billings (source: RECMA), and is part of its GroupM media services operation. For more information, please visit: www.mindshareworld.com.


LiveWorld Contacts
PR Contacts:
Krause Taylor Associates:
Barbara Krause barbara@krause-taylor.com 1 (408) 981.2429 (cell)

IR Contact: David Houston: LiveWorld dhouston@liveworld.com 1 (408) 615.8496