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Full Service Online Community Agency Delivers Solid Financial Performance

LOS GATOS, Calif., Sept. 14 /PRNewswire-FirstCall/ -- LiveWorld, Inc. (Pinksheets: LVWD.PK - News ) today released 6 quarters of financial results from Year End 2002 through Q2 2004. Revenue grew 103% overall and had strong growth in most quarters since Q1 2003. As of Q2 2004, LiveWorld has recorded 7 straight cash positive quarters and 5 straight quarters of profitability. The Company’s balance sheet has over $960, 000 in cash and no debt.

"This sustained positive financial performance demonstrates the value of our online community relationship marketing and support solutions, the quality of our clients and the dedication of our team," said Peter Friedman, Chairman and CEO. We have emerged from the depths of the economic downturn with a proven business model and are poised for growth."

As a cost savings measure in Q4 2002, the Company adjusted its status to remain a public company but without the requirements to file SEC reports. This saved the company over $200,000/year. Since then several Internet financial and stock sites have had out of date information on LiveWorld with their data based on the company’s SEC filing for Q3 2002. The information released by LiveWorld today will enable interested parties to have a better understanding of the Company’s significant revenue growth, profitable operations and strong balance sheet.

LiveWorld stated that its strategy is to invest in revenue growth while maintaining an approximately breakeven bottom line. The Company currently expects its 2nd half 2004 revenue to show significant growth over 1st half 2004. Consistent with past year patterns and due to the seasonal "up summer" nature of the business of some clients, revenue for Q3 2004 may be higher than Q4 2004, which is expected to be followed by growth in Q1 2005.

      LiveWorld Financial Statements
 (These statements have not been audited or reviewed by an outside accounting
             firm and are subject to change upon such a review.)

    Income Statement: 2002-2004
                                  2002        Q1 '03      Q2 '03      Q3 '03

      Revenue                  $2,120,663    $600,684    $649,613    $702,825
      Expense *                 6,303,314     767,118     681,435     683,767
    Net Ordinary Income        (4,182,652)   (166,434)    (31,821)     19,058

      Other Income                 82,877       2,418       5,959      11,034
      Other Expense/(Expense
       Reduction) **             (354,973)      1,000     (43,775)     (7,946)
      Net Other Income            437,850       1,418      49,734      18,980
    Net Income                ($3,744,802)  ($165,016)    $17,912     $38,037

    Outstanding Shares         25,358,874  25,358,874  25,358,874  25,358,874
    Earnings Per Share (EPS)     ($0.1477)   ($0.0065)    $0.0007     $0.0015

                                  Q4 '03       2003       Q1 '04      Q2 '04

      Revenue                    $624,506  $2,577,628    $968,216  $1,217,323
      Expense *                   597,448   2,729,769     928,553   1,197,293
    Net Ordinary Income            27,058    (152,140)     39,663      20,030

      Other Income                 12,720      32,130       2,963       2,776
      Other Expense/(Expense
       Reduction) **              (93,164)   (143,885)    (54,667)     (1,178)
     Net Other Income             105,884     176,016      57,630       3,954
    Net Income                   $132,942     $23,875     $97,293     $23,984

    Outstanding Shares         25,358,874  25,358,874  26,584,707  26,584,707
    Earnings Per Share  (EPS)     $0.0052     $0.0009     $0.0037     $0.0009


    Balance Sheet: Last 3 quarters
                                 Dec 31, 03  Mar 31, 04  Jun 30, 04
    Assets
    Cash                          946,506       949,441       960,833
    Accounts Receivable, Net      269,878       408,018       410,720
    Other Current Assets           36,162       132,687       136,241
    Total Current Assets        1,252,546    $1,490,147    $1,507,795
    Long Term Assets              258,479       294,250       282,971
    Total Assets               $1,511,025    $1,784,397    $1,790,766

    Liabilities & Equity
    Accounts Payable               32,114       115,899        29,504
    Deferred Revenue              220,252       181,973       117,989
    Other Current Liabilities     156,703       268,951       401,715
    Total Current Liabilities     409,069       566,823       549,209
    Total Long Term Liabilities        --            --            --
    Total Liabilities            $409,069      $566,823      $549,209

    Common Stock                   25,481        25,481        25,481
    Treasury Stock - Par              (55)          (55)          (55)
    Additional Paid-in
     Capital                  135,149,218   135,167,543   135,167,543
    Treasury Stock Excess of
     Par                          (22,159)      (22,159)      (22,159)
    Retained Earnings        (134,050,529) (133,953,237) (133,929,253)
    Total Equity               $1,101,956    $1,217,573    $1,241,557

    Total Liabilities & Equity $1,511,025    $1,784,397    $1,790,766

    Notes
     
**Expenses

Included in "Expense" are significant one time legal expenses the Company is incurring in 2004 associated with its efforts to collect money past due or otherwise due from past clients. *Other Income and Other Expense/(Expense Reduction)

2002

Other Income is mostly interest income.

Other Expense Reduction is mostly associated with restructuring and write off adjustments.

2003

Other Expense Reduction is mostly associated with accounting reversals of accruals from prior years.

Q1 2004

Other Expense Reduction is mostly associated with the net favorable impact of settlement of two one time legal matters related to payments and past due amounts from past clients for business transactions in Year 2000.

About LiveWorld, Inc.

LiveWorld (Pinksheets: LVWD.PK, www.liveworld.com ) is the leading full service online community agency that creates, operates and manages loyalty marketing, customer support, and business intelligence communities based on LiveWorld’s unique community applications platform and strategic community model. LiveWorld solutions enable Fortune 1000 companies to strengthen customer relationships, increase revenues, and reduce costs. Clients include companies such as America Online, eBay, HBO, MINIUSA, The Campbell’s Soup Company, Slimfast, Fidelity Investments, SUN Microsystems, A&E Television Networks, Discovery Communications, The Walt Disney Company and Warner Brothers. LiveWorld is headquartered in Los Gatos, California.

"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:

This press release contains forward-looking information concerning the Company’s future expectations, forecasts, and prospects. These statements include those regarding the Company’s current or future financial performance. Actual results may differ materially from those expressed in the forward looking statements made by the Company as a result of, among other things, the Company’s ability to successfully deliver upon its contractual commitments, clients continuing their ongoing relationships with the Company, ability to acquire new customers, and other risk factors described in the Company’s latest 10Q and 10K filed with the SEC. Financial information quoted in this release represents results that have not been audited or reviewed by an outside accounting firm.

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