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Full service online community agency builds revenue by expanding client relationships.

Los Gatos , Calif. , September 28, 2004 – LiveWorld, Inc. (Pinksheets: LVWD.PK) today announced that most of its major brand clients have renewed, with several expanding business with the Company during year 2004. LiveWorld provides its clients with loyalty marketing communities, customer support communities, and/or business intelligence communities based on the Company’s unique community applications platform, strategic community cultural model, and community management and moderation techniques.

Among LiveWorld’s clients that have renewed and/or expanded their relationship with the Company in 2004 are:

• America Online
• A&E Television Networks
• Breastcancer.org
• eBay
• The Campbell Soup Company
• Discovery Communications
• HBO
• Intel
• Mini Cooper USA
• Slim-Fast
• Warner Brothers

LiveWorld has also signed significant contracts with multiple new clients during Year 2004.

“LiveWorld’s revenue growth this year comes from both new and existing clients,” said Peter Friedman, Chairman & CEO. “That existing marquee clients have chosen to substantially expand their use of LiveWorld’s online community services is a testament to the quality and ROI impact of our solutions.”

About LiveWorld , Inc.

LiveWorld (Pinksheets: LVWD.PK, www.liveworld.com ) is the leading full service online community agency that creates, operates, and manages loyalty marketing, customer support, and business intelligence communities based on the Company’s unique community applications platform and strategic community model. LiveWorld solutions enable Fortune 1000 companies to strengthen customer relationships, increase revenues, and reduce costs. Clients include companies such as America Online, eBay, HBO, Mini Cooper USA, The Campbell Soup Company, Slim-Fast, Fidelity Investments, BEA Systems, SUN Microsystems, A&E Television Networks, Discovery Communications, and Warner Brothers. LiveWorld is headquartered in Los Gatos, California.

PR Contact: Peter Friedman, 800-514-2060

"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:

This press release contains forward-looking information concerning the Company’s future expectations, forecasts, and prospects. These statements include those regarding the Company’s current or future financial performance. Actual results may differ materially from those expressed in the forward looking statements made by the Company as a result of, among other things, the Company’s ability to successfully deliver upon its contractual commitments, clients continuing their ongoing relationships with the Company, ability to acquire new customers, and other risk factors described in the Company’s latest 10Q and 10K filed with the SEC. Financial information quoted in this release represents results that have not been audited or reviewed by an outside accounting firm.

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