LiveWorld Announces Version 2.1 of Flagship Community Center Social Network Platform

Greater flexibility and new features in standard out-of-the-box platform package

SAN JOSE, Calif., NEW YORK & LONDON — May 28, 2009 — LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK), a leading online social media agency, announced today version 2.1 of its Community Center platform with dozens of new features, user interface updates and greater out-of-the-box flexibility for clients to change design, layout, features, content integration and application extensions.


Built on years of code development and the 48th technology release of LiveWorld's acclaimed social networking platform, this new version is immediately available and can be experienced at these sites:


LiveWorld first introduced its integrated full social network online community platform in 2003 with MINI Cooper as the first client. Since then dozens of major brands have selected the LiveWorld Community Center as their private label social networking solution. Version 2.1 brings an array of new and powerful features for brands and their customers.


"It's a sign of the times - brands want online community and they want it now," said Peter Friedman, LiveWorld Chairman and CEO. "That's why we've brought the power of our Community Center platform to a turn-key, out-of-the-box version with new and improved design and integration flexibility. Brands can create, update and change their online communities at will, giving them flexibility to maximize the value of their social marketing, support and customer insight initiatives."


Improved out of the box flexibility and other features for brands include:


New end user features include:


About LiveWorld, Inc.
LiveWorld is the go-to social media marketing agency for everything global corporations need to leverage the power of social networks to build their brands and their business. LiveWorld thinks differently about how companies can use social networks for customer dialogue and relationships and is the only company that offers the combination of a full technology platform, moderation services, community management and marketing strategy, all in one place. This combination - unique in the industry - is the reason why more global brands turn to LiveWorld than any other firm for their ongoing, integrated social media marketing strategy and implementation. With 24 years of experience, an extensive applications hosting platform, and a track record of delivering over 1 million hours of moderation services, LiveWorld offers its clients a team of experienced community managers and moderators who oversee activity and user content online. LiveWorld deploys its services in more than 70 country-language combinations, and is the trusted partner of leading brands worldwide, including: A&E Television Networks, The Campbell Soup Company, eBay, HBO, HSBC, Kraft Foods, LeapFrog, Neutrogena, MINI Cooper USA, TJX, QVC and many others. For further information visit www.liveworld.com.


"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:
This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld’s current or future financial performance including but not limited to lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense, and the results of its product development efforts. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, final accounting adjustments and results, LiveWorld’s ability to attract new clients and preserve or expand its relationship with existing clients, LiveWorld’s ability to retain and attract high quality employees, including its management staff, the ability to deliver new innovative products in a timely manner, changing accounting treatments, and other risks applicable to the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances. For a detailed discussion of these and other risk factors, please refer to LiveWorld’s Report on Form 10-K dated March 25, 2008. You can obtain a copy of the Form 10-K on either our website or the SEC Web site (www.sec.gov).


LiveWorld Contacts
PR Contacts:
Krause Taylor Associates:
Barbara Krause barbara@krause-taylor.com 1 (408) 981.2429 (cell)

IR Contact: David Houston: LiveWorld dhouston@liveworld.com 1 (408) 615.8496