LiveWorld Launches Facebook Applications and Moderation & Management Suite for Brands

For the first time, brands can combine the power of LiveWorld’s full community solutions with the 300 Million member reach of Facebook

SAN JOSE, Calif., NEW YORK & LONDON — November 17, 2009 – LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK www.liveworld.com), today launched its new LiveWorld Facebook Community Solutions Suite, a comprehensive enterprise-class mix of applications, moderation, and community management services to help brands ensure that their customers have a positive experience on the brand’s Facebook page. The suite is available this month and can be deployed in dozens of languages.


"Many brands are recognizing that their customers are among the 300 million people currently communicating with each other on Facebook," said Peter Friedman, LiveWorld’s Chairman and CEO (@peterfriedman). "A brand’s Facebook pages should be welcoming and informative, with engaging experiences that reflect the brand’s personality. Our suite of Facebook products and services provide brands with the tools and day-to-day moderation to do just that."


The new Facebook solutions include three applications—Forums, Idea Power Community and Ask & Answer Support Community—as well as LiveWorld’s comprehensive Moderation Tools and Services and unique Social Strategy & Community Relations Management Services.


Common to all three applications are features such as drag and drop layout, tunable widgets, a complete admin tool set and CSS graphics to enable the brand to create a distinctive user experience in the brand’s look and feel or native Facebook look. LiveWorld’s unique data warehouse reporting provides community insight metrics such as overall and detail volume, most active topics, top contributors, highest rated ideas and top questions. The applications also include security features to manage spamming problems.


The LiveWorld Facebook Community Suite includes:


Facebook Forums: Build relationships among and with your customers on Facebook. Forums for Facebook are full-bodied message forums with multiple organized flows of conversation, embedded photo and video posting/playing and showcase galleries to feature user and brand content. Drag and drop tunable widgets allow the brand to add and change polls, announcements, custom HTML boxes and more. Forums are integrated with the users overall Facebook experience, including direct linking to the user’s Facebook profile and publishing of the user’s posts to his or her Facebook Activity Feed.


Facebook Idea Power: Get good ideas and inspiration directly from your customers. LiveWorld's new idea-gathering community application enables brands to crowd-source ideas and partner with their customers for innovation. Brands can test new product ideas and get first-hand knowledge of the market. Consumers can submit, tag and vote on ideas in text, photo, audio and video formats. The application includes LiveWorld’s unique Brand Idea Collaboration Page and is fully integrated with the user’s overall Facebook experience, including publishing ideas and votes to the user’s Facebook Activity Feed and direct linking to the user’s Facebook profile.


Facebook Ask & Answer Support Community: Increase customer satisfaction, while lowering support costs. Based on LiveWorld's 25 years of developing and managing online community support solutions for Fortune 500 brands, this application has features, language and taxonomy specially optimized for customer care. It offers Ask A Question, Get An Answer language and search structure, ways to highlight the top 10 questions being asked and many more customer support-specific features. The customer care experience is integrated with Facebook overall, with users’ questions and answers published to their Facebook Activity Feeds and direct linking to the users’ Facebook profiles.


Moderation Services For Facebook: Keep Facebook a clean, well-lighted place for your customers. Each LiveWorld application for Facebook includes LiveWorld's industry-leading moderation tools and services. Based on LiveWorld’s decades of experience, having delivered over 1 million hours of user moderation, these tools filter language and then enable moderators to review, approve and reject user content at high speed, with specialized management tools, process flow and reporting. Content can be pre-screened or reviewed after posting. Moderation is provided by LiveWorld’s best-in-class trained moderation team, or the brand itself can use the tools to moderate. Moderation services for Facebook are available in 70 country/language combinations.


Social Strategy & Community Relations Management Services For Facebook: Align business goals and brand sensibility to the community experience on Facebook. Based on LiveWorld’s Social Brand Flow model, our team of Social Strategists and Community Relations Managers provide strategy consulting, workshops and ongoing community relations management services for Facebook. These services define a socialized brand definition, community culture model and community content programming plans, in addition to implementing day-to-day management, growth and evolution of the community experience.


About LiveWorld:
LiveWorld is the go-to social media marketing agency for brands large and small to engage customers across the social media landscape. With 25 years of social media experience, we have the know-how to create a focused strategy, manage and moderate organic community venues and deploy flexible platforms. LiveWorld is headquartered in San Jose, California with additional offices in New York City and London. For further information visit www.liveworld.com.


LiveWorld Contacts
PR Contacts:
Krause Taylor Associates:
Barbara Krause barbara@krause-taylor.com 1 (408) 981.2429 (cell)

IR Contact: David Houston: LiveWorld dhouston@liveworld.com 1 (408) 615.8496

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