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LiveWorld Approved for Listing Its Common Stock on the OTC Bulletin Board

San Jose, Calif., October 4, 2007 – LiveWorld, Inc. (OTCBB:LVWD - News), a leading online social networking and community services interactive agency, today announced its common shares have been approved for listing on the OTC Bulletin Board.

"This is a very exciting milestone for LiveWorld as we are once again a fully audited and reporting public company," said Peter Friedman, LiveWorld's Chairman and CEO. "With a leading product portfolio and a strong customer base, we believe the company is well positioned for long-term future growth. We anticipate the continued expansion of our operations as the opportunities grow for our company."

"We are very excited to be joining the many emerging companies listed on the OTC Bulletin Board. We believe our listing will increase market visibility and give us the opportunity to further increase the value to our shareholders," said David Houston, LiveWorld's Chief Financial Officer.

The company's revenues have grown from approximately $1.8 million in 2002 to over $10 million expected for 2007. This results in a compounded annual growth rate of approximately 40% per year. The company's stated strategy is to grow through continued investment in its business, as market opportunities increase for the company. In 2006 the company established a joint venture (LiveWorld-WPP) with WPP one of the largest marketing companies in the world, increased its efforts to market the company's Community Center, and resumed auditing its financials with Stonefield Josephson, Inc., its independent auditors. See the company's July 13, 2007 second amended registration statement on Form 10-SB for additional information about the company.

About LiveWorld

LiveWorld designs, builds, hosts, moderates and manages social networks, blogs, user video and community sites for its clients. Additionally LiveWorld provides social networking strategy and brand consulting to some of the world's largest brands. Among the unique benefits LiveWorld offers its customers is a team of experienced moderators, who oversee the activity and user content on LiveWorld, client and third party provided sites. LiveWorld deploys it services in over 70 country-language combinations.

With twenty years of experience, an extensive applications hosting platform and a track record of delivering over 1 million hours of moderation services, LiveWorld is the trusted partner of leading brands worldwide, including: America Online, A&E Television Networks, AOL UK, The Aspen Institute, BBC Worldwide, BEA Systems, BlogSafety.com, Breast Cancer.org, The Campbell Soup Company, Discovery Communications, eBay, HBO, IDG, The Hillary Clinton For President Campaign, Intel, JumpTheShark.com, Kraft Foods, Match.com, Mattel, MINI Cooper USA, MTV, The NBA, QVC, Tulane University, TV Guide and Verizon. Agency relationships have included AKQA (consumer packaged goods client), AOL Media (Dove, Holiday Inn Express, Target, media clients), Beam Interactive (MINI Cooper), Burson-Marsteller (Hillary Clinton For President Campaign), Digit (BBC WorldWide), Digitas (financial services client), Euro RSCG (Campbells, MINI Cooper), Hill, Holiday, Connors, Cosmopulos (financial services client), Ogilvy (Dove, Mattel), Questus (Verizon), and Wunderman UK (Land Rover).

LiveWorld is headquartered in San Jose, California. For further information, visit www.liveworld.com.

"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:

This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld's current or future financial performance including but not limited to anticipated revenues for the fiscal 2007 year, lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, the state of the economy, government action, industry standards, LiveWorld's ability to successfully deliver upon its contractual commitments, clients continuing their ongoing relationships with the Company, LiveWorld's ability to acquire new customers, changing accounting treatments and other risks applicable to the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances. (See the Company's most recent SEC filings for a list that includes other possible risk factors.)

Contact:

For LiveWorld
Krause Taylor Associates
Barbara Krause, 408-918-9081 (PR)
barbara@krause-taylor.com

The Blueshirt Group
Brinlea Johnson, 415-489-2189 (IR)
brinlea@blueshirtgroup.com