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LiveWorld Appoints David Houston as Chief Financial Officer
Leading Online Community Marketing Agency Strengthens Team With Agency Veteran
LOS GATOS, Calif. (Oct. 10, 2006): LiveWorld, Inc. (LVWD.PK), a leading online customer community marketing agency, announced today that the Company has hired David Houston as Chief Financial Officer. Mr. Houston takes over the CFO responsibilities from Mr. Friedman, current Chairman & CEO of LiveWorld, who has been the acting CFO since 2001.
Mr. Houston brings over 15 years of executive financial management experience to the Company. He previously held key positions at Excite@Home and CKS Group, the leading interactive Internet agency of the late 1990's. At CKS, he held various senior positions and was instrumental in managing the growth of the company from $12 million to over $100 million in revenue, and had a lead role in its initial public offering, as well as the agency's international expansion.
"David was an integral part of our financial management team, performing numerous tasks associated with our transformation as a public company." said Bill Cleary, CEO of Cleary & Partners, founder of CKS and a member of LiveWorld's advisory board. "He was also our man in the trenches of the economic and business development models that propelled the agency's growth. I can't think of a better match for LiveWorld's future."
"Not only does David bring excellent financial management to the Company, but also experience representing a public company to Wall Street and in-depth knowledge of how to rapidly grow an agency model," said Peter Friedman, Chairman & CEO, LiveWorld. "David is a logical addition as we position LiveWorld for the future and successfully build our business for clients and shareholders. He joins the Company following several of our recent and significant milestones including; the resumption of auditing our financials, the formation of the LiveWorld-WPP joint venture and the completion of a new $2 million investment round led by WPP."
About LiveWorld, Inc.
LiveWorld (Pink Sheets:LVWD - News; www.liveworld.com) is the
leading interactive marketing agency specializing in online
customer communities and social networking for Fortune 1000
companies. LiveWorld creates, operates, and manages custom
customer communities based on its unique community applications
and moderation platform. LiveWorld solutions enable companies
to strengthen customer relationships, increase revenues, and
reduce costs. With twenty years of experience, an extensive
applications platform, over 1 Million hours of delivered
moderation and nearly $10 Million in revenue, LiveWorld is the
trusted partner of leading brands worldwide. Clients include
America Online, A&E; Television Networks, AOL UK, BEA
Systems, eBay, The Campbell Soup Company, Discovery
Communications, Dove, HBO, Intel, MacWorld & PC World, MINI
Cooper USA, Land Rover, MTV, QVC, Tulane University and TV
Guide. LiveWorld is headquartered in Los Gatos, California and
deploys its services in over 30 country-language
combinations.
For further information, visit www.liveworld.com
About WPP:
WPP (NASDAQ: WPPGY) is one of the world’s leading
communications services groups, providing national,
multinational and global clients with advertising; media
investment management; information, insight & consultancy;
public relations & public affairs; branding & identity,
healthcare and specialist communications.
For further information, visit www.wpp.com
Safe Harbor Statement Under The Private Securities
Litigation Reform Act:
This press release may include forward-looking information
concerning LiveWorld’s future expectations and prospects.
These statements include those regarding LiveWorld’s
current or future relationships. Actual results may differ
materially from those expressed in the forward looking
statements made as a result of, among other things, the state
of the economy, LiveWorld’s ability to successfully
deliver upon its contractual commitments, clients continuing
their ongoing relationships with the Company, LiveWorld’s
ability to acquire new customers, changing accounting
treatments, and other risks applicable to the Company. (See the
Company’s Q3, 2002 10Q filing for a list that includes
other possible risk factors.) LiveWorld recently announced that
it has resumed auditing its financials and expects to begin
releasing audited results Q3 of 2006.
LiveWorld Contacts:
PR Contact: Betty Taylor, bettyt@krause-taylor.com
, Ph: 408-918-9080
IR Contact: Brinlea Johnson: The Blueshirt Group, for
LiveWorld, 212 867-2593