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LiveWorld Announces New User-Driven Customer Support Online Community Solution

Leading social networking agency releases next generation solution to encourage customer-to-customer support

San Jose, Calif., and London, U.K, October 30, 2007 – LiveWorld, Inc. (OTCBB:LVWD), a leading online social networking agency, announced its next generation Customer Support Community solution, aimed at making it easy for customers to share their product knowledge and provide support to each other. The first clients for the innovative new service are eBay France and eBay Italy. Visit http://questions-reponses.ebay.fr "Companies are finding that their customers often know as much about how a product or service works as the company itself," said Peter Friedman, LiveWorld's Chairman and CEO. "User-generated support can help customers quickly find answers and resolve problems as well as offer companies greater economies in today's world of rising support costs." The new service features a language model and taxonomy optimized for customer support, enabling users to easily describe and find information they are searching for. In addition, the service offers ratings for answers provided by users, as well as a way to quickly ascertain the credibility of the responder. It offers specialized navigation for top 10 questions and answers plus a place for users to offer tips, among a range of other features designed to make the knowledge of a company's user base easily accessible and useful. LiveWorld's new support online community solution also includes these additional features:

• Rotating display widget of top rated questions and answers
• Specialized navigation for top 10 questions, all questions asked, all answers provided
• Separate question, comment and answer response forms
• Members can easily access: my questions my answers , or my tips posted
• Direct access to unanswered questions, answered questions, tips or show all
• Questioner rates answers as answered or not answered
• Other members can mark answers as useful
• Users reputation linked to useful rating of answers as well questions answered
• Search for answered questions
• Search by question, answer, comment or tip
• Member Tips Library
• Member subscriptions to topics and questions with optional email and mobile notification
• Member tagging of questions and answers
• LiveWorld's ground breaking moderation tools and reporting services
• Optional integration with LiveWorld's Community Center private social network solution

"A company's customers can have the very best in support by tapping into both the collective knowledge of other users as well as the company itself," said Friedman. "In addition, the company has a birds-eye view of its customer's response to its products, leading to faster resolution of any issues and better product development."

The LiveWorld team has over 20 years of experience in customer support online communities, having pioneered the model at Apple Computer in the 1980s. LiveWorld's white paper, Online Support Community Best Practices; Customers Helping Customers is available at http://www.liveworld.com, News & Resources section.

About LiveWorld

LiveWorld designs, builds, hosts, moderates and manages social networks, blogs, user video and community sites for its clients. Additionally LiveWorld provides social networking strategy and brand consulting to some of the world's largest brands. Among the unique benefits LiveWorld offers its customers is a team of experienced moderators, who oversee the activity and user content on LiveWorld, client and third party provided sites. LiveWorld deploys it services in over 70 country-language combinations.

With twenty years of experience, an extensive applications hosting platform and a track record of delivering over 1 million hours of moderation services, LiveWorld is the trusted partner of leading brands worldwide, including: America Online, A&E Television Networks, AOL UK, The Aspen Institute, BBC Worldwide, BEA Systems, BlogSafety.com, Breast Cancer.org, The Campbell Soup Company, Discovery Communications, eBay, HBO, IDG, The Hillary Clinton For President Campaign, Intel, JumpTheShark.com, Kraft Foods, Match.com, Mattel, MINI Cooper USA, MTV, The NBA, QVC, Tulane University, TV Guide and Verizon. Agency relationships have included AKQA (consumer packaged goods client), AOL Media (Dove, Holiday Inn Express, Target, media clients), Beam Interactive (MINI Cooper), Burson-Marsteller (Hillary Clinton For President Campaign), Digit (BBC WorldWide), Digitas (financial services client), Euro RSCG (Campbells, MINI Cooper), Hill, Holiday, Connors, Cosmopulos (financial services client), Ogilvy (Dove, Mattel), Questus (Verizon), and Wunderman UK (Land Rover).

LiveWorld is headquartered in San Jose, California. For further information, visit www.liveworld.com.

"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:

This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld's current or future financial performance including but not limited to anticipated revenues for the fiscal 2007 year, lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, the state of the economy, government action, industry standards, LiveWorld's ability to successfully deliver upon its contractual commitments, clients continuing their ongoing relationships with the Company, LiveWorld's ability to acquire new customers, changing accounting treatments and other risks applicable to the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances. (See the Company's most recent SEC filings for a list that includes other possible risk factors.)

Contact:

For LiveWorld
Krause Taylor Associates
Barbara Krause, 408-918-9081 (PR)
barbara@krause-taylor.com

The Blueshirt Group
Brinlea Johnson, 415-489-2189 (IR)
brinlea@blueshirtgroup.com