LiveWorld Announces Preliminary First Quarter Financial Results: Company is Cash Flow Positive
SAN JOSE, CA., New York & London, UK — April 8, 2009 — LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK), today reported it has achieved its stated goal to be cash flow positive in the first quarter of 2009. The Company was cash flow positive by approximately $65,000 for the first quarter of 2009. This is an improvement of approximately $162,000 compared to the first quarter of 2008 and approximately $97,000 when compared to the fourth quarter of 2008.
The revenue for the first quarter was approximately $2.5 million. This represented a decrease of 15% compared to $ 3.0 million in revenue for the first quarter of 2008 and an 16% decrease compared to the $3.0 million in revenue for the fourth quarter of 2008.
Detailed quarterly financial information will be made available in May. This financial information is preliminary and is subject to change when the company provides its report for the first quarter of 2009.
About LiveWorld, Inc.
LiveWorld is the go-to social media marketing agency for everything global corporations need to leverage the power of social networks to build their brands and their business. LiveWorld thinks differently about how companies can use social networks for customer dialogue and relationships and is the only company that offers the combination of a full technology platform, moderation services, community management and marketing strategy, all in one place. This combination – unique in the industry – is the reason why more global brands turn to LiveWorld than any other firm for their ongoing, integrated social media marketing strategy and implementation. With 24 years of experience, an extensive applications hosting platform, and a track record of delivering over 1 million hours of moderation services, LiveWorld offers its clients a team of experienced community managers and moderators who oversee activity and user content online. LiveWorld deploys its services in more than 70 country-language combinations, and is the trusted partner of leading brands worldwide, including: A&E Television Networks, The Campbell Soup Company, eBay, HBO, HSBC, Kraft Foods, LeapFrog, Neutrogena, MINI Cooper USA, TJX, QVC and many others. For further information visit www.liveworld.com.
“Safe Harbor” Statement Under The Private Securities Litigation Reform Act:
This press release may contain forward-looking information concerning LiveWorld’s plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld’s current or future financial performance including but not limited to lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense, and the results of its product development efforts. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, final accounting adjustments and results, LiveWorld’s ability to attract new clients and preserve or expand its relationship with existing clients, LiveWorld’s ability to retain and attract high quality employees, including its management staff, the ability to deliver new innovative products in a timely manner, changing accounting treatments, and other risks applicable to the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances.
LiveWorld Contacts
PR Contacts:
Krause Taylor Associates:
Barbara Krause barbara@krause-taylor.com 1 (408) 981.2429 (cell)
IR Contact: David Houston: LiveWorld dhouston@liveworld.com 1 (408) 615.8496

