Alternative to Google Sidewiki puts web site owners in charge of the social network experience on their web pages

SAN JOSE, Calif., NEW YORK & LONDON — November 17, 2009 – Website owners looking for ways to add social networking to their web pages without undergoing complicated and expensive redesigns can now do so effortlessly by downloading LiveBar™ 2.0 from LiveWorld, which makes its commercial debut today. Created by leading social media marketing agency LiveWorld (OTC Pink Sheets: LVWD.PK www.liveworld.com), LiveBar 2.0 delivers a social networking platform that can add multiple integrated community applications to any page on a website, simply and in just a few minutes.

“We created LiveBar 2.0 because we know social applications engage users – and engaged users stay on sites longer,” said Peter Friedman, LiveWorld’s CEO and chairman (@peterfriedman) . “Unlike Google Sidewiki, where site owners have no control over which pages are social or what kind of community develops, LiveBar 2.0 keeps site owners in charge and able to create and manage communities that reflect their own brand.”

LiveBar 2.0 adds forums, blogs, shouts, profiles, friends lists, activity feeds and Facebook Connect to any web page via a simple unobtrusive bar at the bottom of the web page, which rises as a translucent overlay when users click on it. The open LiveBar includes a series of easy-to-use applications for social networking, registration, simple moderation tools and Google Analytics for reporting. Back-stage styling tools enable the site owner to style LiveBar’s look and feel, change and even localize the text. LiveBar’s optional library of interactive on-page widgets turns web 1.0 sites into web 2.0 sites instantly, creating dynamic social and user content experiences right on the web page.

LiveBar 2.0 also gives web site owners more space to add premium advertising inventory to popular— and often sold out—pages on their sites. Unlike other low-cost social network services, with LiveBar, the site owner controls the domain name and the ad box, and keeps 100% of the ad revenue. Advertising or any other kind of content can be served into the ad box, right alongside the online community. Because LiveBar is context-oriented to the page where it resides, advertisers or sponsors can be offered content-specific targeting.

Designed for large, small, or even personal brands and sites, LiveBar 2.0 is immediately available in two versions:

• LiveBar Pro is optimized for small sites, bloggers, and lower budget marketing programs. This web services version enables any company or person to add LiveBar to any site with a simple registration and one line of downloaded code, for just $19.95/month, charged to a credit card. The first month is FREE and is available today at www.livebar.com
• LiveBar 2.0 Enterprise is for brands seeking higher volume discounts, additional infrastructure services, LiveWorld’s advanced moderation tools and services and features such as LiveBar’s unique distributed social advertising network model.

About LiveWorld:

LiveWorld is the go-to social media marketing agency for brands large and small to engage customers across the social media landscape. With 25 years of social media experience, we have the know-how to create a focused strategy, manage and moderate organic community venues and deploy flexible platforms. LiveWorld is headquartered in San Jose, California with additional offices in New York City and London. For further information visit www.liveworld.com.

LiveWorld Contacts
PR Contacts:
Krause Taylor Associates:
Barbara Krause barbara@krause-taylor.com 1 (408) 981.2429 (cell)

IR Contact: David Houston: LiveWorld dhouston@liveworld.com 1 (408) 615.8496

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