Brands Can Crowdsource Ideas on Facebook with LiveWorld’s Facebook Idea Power 2.0

LiveWorld’s Idea Power lets brands easily leverage Facebook users to lower research costs, get ideas & listen to customers

SAN JOSE, Calif., NEW YORK & LONDON — June 8, 2010 — Brands can use Facebook to gather idea from customers, now that LiveWorld (OTC Pink Sheets: LVWD.PK) has launched its Facebook Idea Power 2.0 conversation application. Announced today, LiveWorld’s Idea Power application lets brands easily crowdsource ideas on Facebook, which can increase innovation, lower research costs and provide a direct channel to listen to customers.

LiveWorld’s Facebook Idea Power is ready to go right out of the box, making it much easier and less expensive for brands to immediately bring crowdsourcing to their Facebook pages. Further, LiveWorld’s world-renowned moderation tools and services assure that conversations are kept clean and reflective of a brand’s culture.

“Brands like Starbucks and Dell have proven the value of crowdsourcing on their own sites,” said Peter Friedman, LiveWorld’s Chairman and CEO (@peterfriedman). “LiveWorld’s Idea Power takes this solution to a whole new level by bringing crowdsourcing to Facebook, where over 500 million people are already congregating. It opens up a much larger universe to brands for their marketing, research and product development.” Brands can use Idea Power to test new product ideas and get first-hand knowledge of the market. Consumers can submit, tag and vote on ideas in text, photo, audio and video formats. Widgets highlight top ideas, top contributors, featured ideas and leader boards. The application includes LiveWorld’s unique Brand Idea Collaboration Page that enables brands to distinctly present their own ideas for customer review and feedback. Facebook Idea Power can be localized into dozens of languages.

Seamless Facebook Integration: Idea Power 2.0 resides on a brand’s apps tab. Features include direct linking to the user’s Facebook profile, publishing a user’s posts to the brand’s wall and publishing of the user’s posts to his or her Facebook Activity Feed which in turn spreads out to the user’s friends, with links back to the brand’s page. The page can be presented in the brand’s graphical look and feel or native Facebook look.

Power Moderation: Idea Power 2.0 includes LiveWorld’s high speed moderation tools enabling the brand to manage the page and present a clean well lighted place for users. These tools filter language and then enable moderators to review, approve and reject user content at high speed, with specialized management tools, process flow and reporting. Content can be pre-screened or reviewed after posting. Troublesome users can be blocked and the system includes anti-spamming features. Moderation Services are available from LiveWorld’s best-in-class trained moderation team, or the brand itself can use the tools to moderate on their own. Moderation services for Facebook are available in 70 country/language combinations.

In-depth Reporting: Facebook Idea Power includes data warehouse metrics well beyond basic Facebook reports.

LiveWorld’s Facebook Idea Power 2.0 is available now. For more information and a video demo, visit http://www.liveworld.com/solutions/screencasts.html

About LiveWorld

LiveWorld is the social network marketing company for those who want to acquire, engage and build relationships with customers through social networking and online community. With unmatched experience, we built our reputation by helping Fortune 1000 companies create, manage and moderate welcoming and engaged communities — whether on their own sites, on Facebook or anywhere online. Our skilled moderators protect your image and keep it friendly and on-topic in 70 country-languages combinations. From strategic consulting to day-to-day community relations management and moderation to innovative platforms, LiveWorld keeps your company social and safe on the web. For more information, go to www.liveworld.com. (OTC Pink Sheets: LVWD.PK).

LiveWorld is headquartered in San Jose, California with additional offices in New York City and London. For further information contact our sales team at sales@liveworld.com or visit www.liveworld.com.

LiveWorld Contacts
PR Contacts: Krause Taylor Associates, Barbara Krause barbara@krause-taylor.com 1 (408) 981.2429 (cell)
Sales Contact: Jason Liebowtiz, VP, Sales Jason@liveworld.com 1 (347) 276.2644
IR Contact: David Houston: LiveWorld dhouston@liveworld.com 1 (408) 615.8496

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