Brands Can Build Customer Relationships on Facebook with LiveWorld’s Facebook Forum 2.0

Full-featured forum application with moderation creates genuine conversational experience
SAN JOSE, Calif., NEW YORK & LONDON — May 19, 2010 — LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK www.liveworld.com)just made it easy for brands to achieve true customer engagement by bringing lively, multi-level conversations right to their Facebook pages – complete with rich media options as well as LiveWorld’s gold-standard moderation tools. LiveWorld’s Facebook Forum 2.0, launched today, lets brands get conversations going by offering fans a way to have actual conversations with each other, check out a variety of topics at a glance, include photos and videos in their posts, and use viral features that extend conversations right to a fan’s news feed and out to all their friends.

“Brands are quickly heading to Facebook’s 500 million-member universe, but just having a Wall presence isn’t enough to attract and retain customers,” said Peter Friedman, LiveWorld’s Chairman and CEO (@peterfriedman). “Text-only posts that are in a long list format and random in their organization don’t engage fans in conversations and don’t give the brand a way to focus the discussion. LiveWorld’s Facebook Forum solves this problem by bringing depth of engagement and moderation to a brand’s page in ways that were previously unavailable on Facebook.”

Facebook Forum 2.0 provides:
Seamless Facebook Integration: Facebook Forum resides on a brand’s apps tab. Features include direct linking to the user’s Facebook profile, publishing a user’s posts to the brand’s Wall and publishing the user’s posts to his or her Facebook Activity Feed — which in turn spreads out to the user’s friends, with links back to the brand’s page. The page can be presented in the brand’s graphical look and feel or native Facebook look.

Power Moderation: Facebook Forum includes LiveWorld’s high-speed moderation tools, enabling brands to manage their pages and present a clean well-lighted place for users. These tools filter language and then enable moderators to review, approve and reject user content (text, photo, video) at high speed, with specialized management tools, process flow and reporting. Content can be pre-screened or reviewed after posting. Troublesome users can be blocked and the system includes anti-spamming features. Moderation Services are available from LiveWorld’s best-in-class trained moderation team, or the brand itself can use the tools to moderate.

World-renowned for its online community moderation tools and services, LiveWorld currently moderates over two million posts a month and has delivered over 1 million moderation hours for global brands. Moderation services for Facebook are available in 70 country/language combinations.

In-depth Reporting: Facebook Forum includes data warehouse metrics well beyond basic Facebook reports.

LiveWorld’s Facebook Forum 2.0 is available now. For more information and a video demo, visit http://www.liveworld.com/solutions/facebook-forum-widgets.html

Check out screen shots of LiveWorld’s Facebook Forum 2.0 here: http://www.liveworld.com/news/facebook-livebar-download.html

About LiveWorld

LiveWorld is the social network marketing company for those who want to acquire, engage and build relationships with customers through social networking and online community. With unmatched experience, we built our reputation by helping Fortune 1000 companies create, manage and moderate welcoming and engaged communities — whether on their own sites, on Facebook or anywhere online. Our skilled moderators protect your image and keep it friendly and on-topic in 70 country-languages combinations. From strategic consulting to day-to-day community relations management and moderation to innovative platforms, LiveWorld keeps your company social and safe on the web. For more information, go to www.liveworld.com. (OTC Pink Sheets: LVWD.PK),

LiveWorld is headquartered in San Jose, California with additional offices in New York City and London. For further information contact our sales team at sales@liveworld.com or visit www.liveworld.com.

LiveWorld Contacts
PR Contacts: Krause Taylor Associates, Barbara Krause barbara@krause-taylor.com 1 (408) 981.2429 (cell)
Sales Contact: Jason Liebowtiz, VP, Sales Jason@liveworld.com 1 (347) 276.2644
IR Contact: David Houston: LiveWorld dhouston@liveworld.com 1 (408) 615.8496

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