New Facebook Moderation Tools

New Facebook Moderation Tools from LiveWorld Combine Human Review of User Content With Actionable Insight

Moderation Server 3.0 enables flexible, qualitative tagging of user comments on the brand’s Facebook Wall and other brand venues

San Jose, New York & London-November 17, 2010-Marketers will have more meaningful information to gauge their customers’ opinions through a new insight tool offered as part of a new release by LiveWorld (OTC Pink Sheets: LVWD.PK) of its high speed Moderation Server for brands’ Facebook Wall, WordPress blog or branded sites based on community platforms or digital agency custom work. Version 3.0 adds the ability for moderators to tag user comments with positive/negative, level of engagement, product mentions and other brand specified criteria, which can be easily changed on an ongoing basis.

While many sentiment tools scrape the general web based on algorithms, they generally do not track the brand’s own Facebook Wall and websites. The new LiveWorld tool focuses on the brand’s venues and uniquely combines technology with human moderators who review content in context. See a demonstration here: LiveWorld Screencasts

“Our brand clients told us they need content reviewed by human eyes in context, but also want efficient, flexible insight into their customer’s dialogue,” said Peter Friedman, LiveWorld’s Chairman and CEO. “They are quite overwhelmed trying to wade through the masses of information they collect via social media monitoring tools that offer no human component to really categorize meaning. LiveWorld’s unique combination of human moderators and advanced technology is the Internet equivalent of sending an army of researchers into stores to listen to and ask questions of consumers.”

LiveWorld is known for its human-powered moderation services, supported by high-speed, high-quality tools that ensure social media posts are reviewed in context, providing better customer and brand experiences. The company has delivered over 1.5 million hours of moderation, reviews tens of millions of posts/year, and supports 70 country-language combinations. Moderation services include Content Moderation, Social Engagement, Editorial and Social Crisis Rapid Response.

Moderation Server 3.0 is included as part of the LiveWorld Facebook Wall moderation service and can be optionally added to LiveWorld moderation of the brand’s WordPress Blog, community platform or websites built by digital agencies. Features include:

  • High speed moderation of hundreds of posts/hr/moderator
  • Tracking of reasons rejected
  • Comments marked pending with automatic escalation notice
  • Multi-page, multi-site moderation
  • Access privileges
  • Metrics tracking
  • Export all moderated content

Moderation Server 3.0 will be available in Q4 2010 as part of the LiveWorld moderation services solution.

More information on LiveWorld Moderation services can be found here: http://www.liveworld.com/services/moderation.html

Tips for marketers can be found on the LiveWorld SocialVoice blog.

About LiveWorld

LiveWorld is the social network marketing company for those who want to acquire, engage and build relationships with customers through social networking and online community. With unmatched experience, we built our reputation by helping Fortune 1000 companies create, manage and moderate welcoming and engaged communities — whether on Facebook, brand sites, or anywhere online. Our skilled moderators protect your image and keep it friendly and on-topic in 70 country-languages combinations. From strategic consulting to day-to-day community management and moderation to social web applications LiveWorld keeps your company social and safe on the web. For more information, go to www.liveworld.com. (OTC Pink Sheets: LVWD.PK).

LiveWorld is headquartered in San Jose, California with additional offices in New York City and London. For further information contact our sales team at sales@liveworld.com or visit www.liveworld.com.

LiveWorld Contacts
PR Contacts: Krause Taylor Associates, Barbara Krause barbara@krause-taylor.com 1 (408) 981.2429 (cell)
Sales Contact: Jason Liebowtiz, VP, Sales Jason@liveworld.com 1 (347) 276.2644
IR Contact: David Houston: LiveWorld dhouston@liveworld.com 1 (408) 615.8496

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