LiveWorld Launches Curator, Bringing Advanced Human Moderation and Insight to Tech-Powered Social Web Curation

LiveWorld enables brands to aggregate, moderate, and curate the social web.

SAN JOSE, Calif., NEW YORK & LONDON — May 9, 2011 – Brands and agencies can now aggregate and curate Twitter (and soon other social networks) with a human touch using the new LiveWorld Curator platform and Moderation Services solution. A Fortune 100 travel and financial services company has already signed up for Curator and will be releasing it this quarter. LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK www.LiveWorld.com) is a leading social media boutique agency that moderates, manages, and creates online communities across social channels for global brands.

LiveWorld Curator enables brands to aggregate the social web, then select or “curate” content relevant to their customers. This provides their customers a one-stop location to see user generated content about the brand and themes of interest to those customers. Powerful curation, moderation, and insight tools, combined with LiveWorld human moderation services, ensure the content is curated for customer relevance, moderated to be spam free, and tagged for actionable insight.

“Global brands have been asking for a flexible curation solution that includes human eyes to review content in context — protecting the brand and ensuring customer relevance,” said Peter Friedman, Chairman & CEO, LiveWorld (@PeterFriedman). “Our Tech-Powered Human Touch ensures the displayed user content will be spam-free and relevant.”

Curator features:

• Easy configuration: An easy-to-use wizard to reconfigure source content targets and filtering on the fly.
• Customizable display widgets: To present the curated content on a website or Facebook page.
• API: This new platform includes an API to allow digital agencies to completely customize the content display for unique user experiences including feeding out to digital ads, broadcast, and mobile media. (API will be released in June 2011.)
• Human moderation combined with Advanced Moderation Tools: Most important, Curator comes with LiveWorld proprietary human Moderation Services and Advanced Moderation Tools, moderating and curating up to 1,000 user-generated posts/hour/moderator, with workflow process management for maximum scale, quality, and flexibility
• Insight Tagging: Tags each posts with brand-designated, customizable characteristics for unparalleled qualitative, flexible, and systematic insight.

LiveWorld Curator Demo

Examples of how a brand can use Curator include these:

When sponsoring events such as the Olympics, sports or award shows brands and publishers can curate a mix of topics ranging from brand tweets, event news to tweets about featured athletes. A travel services company, during events such as last year’s volcanic ash cloud in Europe, can quickly and easily aggregate Twitter comments related to the volcano and travel related subjects — thus helping their corporate clients get a better sense of what is going on and what to do about it.

A financial services company can curate Tweets of interest specifically to small business or particular topical areas such as marketing. A consumer packaged goods company with food products can curate social web content about the brand and cooking related themes. Curator is easily reconfigured to target content on different themes or multiple themes at once. The food company might change the settings daily to reflect weekday cooking vs. weekends, seasonal and holiday subjects, or even daily changes in popular news topics and personalities related to cooking.

Curator is available immediately and is already in the process of being launched by a Fortune 100 financial services firm. For more information and a demo contact sales@liveworld.com or visit our Curator information page.

About LiveWorld

LiveWorld is the boutique social media agency for brands that want to moderate, manage, and create online community experiences across social channels. Our Fortune 500 clients use these services for marketing, curation, and insight. With 27 years of unmatched experience, LiveWorld provides a unique Tech-Powered Human Touch model to ensure quality, scale, and rich user dialogue and relationship experiences. LiveWorld keeps your company social and safe on the web. For more information, go to www.liveworld.com. (OTC Pink Sheets: LVWD.PK)

LiveWorld is headquartered in San Jose, California, with additional offices in New York City and London. For further information contact our sales team at sales@liveworld.com or visit www.liveworld.com.

LiveWorld Contacts

PR Contact: Bryan Person bperson@liveworld.com @bryanperson

Sales Contact: Jason Liebowtiz, VP, Sales Jason@liveworld.com 1 (347) 276.2644

IR Contact: David Houston: LiveWorld dhouston@liveworld.com 1 (408) 615.8496

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