Peter Friedman, LiveWorld CEO and Founder, is a featured speaker on the Money For Lunch podcast. Peter speaks with host, Bert Martinez, on how CMO’s can make use of social storytelling for their brand, brand identity, and how CMO’s can build their social media team. Peter and Bert also speak about Peter’s upcoming book, The CMO’s Social Media Handbook.
Please skip to 14:00 minutes in to hear the interview with Peter.
Continue reading here.