Social Media, Marketing and PR: Who's Responsible for What?

Peter Friedman post by: Peter Friedman

LiveWorld CEO, Peter Friedman, was recently interviewed for an article on Social Media, PR and Marketing and the changing responsibilities in these roles. Peter explains in the article how all the roles related to social at a company are important, he equates the “marketing mix” to a party. “Think of advertising as the invitations, PR as the promotion and digital as the arcade game at the entrance. But the party itself — the ambiance, the DJ, the bouncer, the guests themselves; talking to one another, dancing, forming relationships, having a great experience together — that’s social,” he says.

As Peter says in the interview, “Most social media marketing today is still traditional advertising: digital and PR broadcast… To be social, you must focus on creating actual back-and-forth conversations and make them more about your customers than about your brand and products.

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