Social Media Safeguards for Healthcare and Regulated Industries

Peter Friedman post by: Peter Friedman

Social media has tremendous power as a tool for effective, affordable marketing and customer service — and yet many companies in highly regulated industries, such as healthcare, avoid engaging it for fear of the legal and regulatory challenges it introduces. As the CEO of a company that works with major brands in the regulated pharmaceutical and financial sectors, as well as consumer sensitive CPG and retail companies, I can tell you that with proper planning and oversight, these challenges can be navigated.

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