Social Media Week 2014: LiveWorld CEO Discusses How To Humanize Corporate Brands

Peter Friedman post by: Peter Friedman

Peter Friedman, Chairman & CEO of LiveWorld, discusses with International Business Times Social Media Week 2014 where the company co-sponsored an event with Pfizer Inc. (NYSE: PFE), which highlighted strategies regulated businesses can use to connect personally with customers in order to turn engagement into business results.

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