LiveWorld CEO, Peter Friedman, was recently interviewed by the Business Marketing Association’s BMA Buzz about his new book The CMO’s Social Media Handbook. Peter provides an overview of the book and also offers some advice to CMOs.
Peter imparts some great advice for CMOs just getting started and considering social media in the interview. “Social media is not just another channel. It is much more pervasive than anything we’ve seen before, and yet it really is just [carrying on a tradition of] relationship marketing that goes back thousands of years. Social media brings back relationship marketing on steroids.”
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