Audio: Chris Christensen on social strategy

Had a chance to listen to former LiveWorld EVP Chris Christensen present yesterday morning on social media and online communities at the East Bay Social Media Breakfast.

Two notable points/quotes from Chris’s talk, which is embedded as an audio file above:

“If your company has bad products, social media is not your friend.”
A company’s social strategy has to flow from its business strategy, and not the other way around.

Audio and photo from the For Immediate Release podcast, shared under a Creative Commons license.