Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
ICYMI: Key Takeaways from AdWeek’s Social Media Week in NYC 2024
If you missed Social Media Week, you missed a lot of great conversations about where our industry is heading and how to prepare your brand to enter this new era of niche communities and community management. I took a lot of notes on all the wonderful insights the speakers and panelists were giving, and here […]
Read moreElevating Social Media Engagement: LiveWorld Connects You with Your Customers 24/7
Effective customer response and engagement is needed around the clock. Consumers do not think in traditional business hours, especially when a potential purchase opportunity is only restricted by how far their phone is. They expect support, engagement, and interaction to be available on-demand. User-generated content (UGC) flows incessantly, and customers expect timely, accurate responses regardless of […]
Read moreRemote Is Here To Stay!
Our company, LiveWorld, survived when 80% of Internet companies folded in the 2001 crash and subsequently through other ups and downs in part because we became remote-centric. With two decades of operating a successful company whose employees work virtually 100% from home and are spread around the country in 46 states, for the first time […]
Read moreEnsuring Brand Safety and Engagement through Moderation and Monitoring
In the dynamic world of online interactions, managing user-generated content (UGC) across various channels poses a significant challenge for businesses. The need for dedicated resources to review and moderate content is crucial, especially during non-business hours when consumers are most active. Failing to address customer issues promptly and allowing inappropriate content to linger can lead […]
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