A series on Facebook marketing
As we roll into May, we’re kicking off a new, extended series called “31 Days of Facebook Marketing.”
Throughout this month, and beyond, we’ll be sharing tips, presentations, case studies, and industry news around how brands can meaningfully connect with their fans, customers, and stakeholders on the world’s largest social network.
We’ll explore topics such as how to create a strategic content programming plan, why Facebook’s EdgeRank algorithm must be factored into your status updates, what to include when compiling a “social report card” for your Facebook Page, and why Facebook moderation must be an integral component — and not an afterthought — in your marketing plans.
In addition to our posts here on SocialVoice, we’ll also be starting discussions and sharing content on our LiveWorld Facebook Page, on SlideShare, and across Twitter (using the #FBMarketing hashtag).
Compilation of Facebook marketing posts
As our “31 Days of Facebook Marketing” series evolves, we’ll update this anchor post regularly with titles and links to our other content. So, we encourage you to bookmark this post and come back often!
- Putting it together: a Facebook marketing framework
- Questions to guide Facebook brand response
- A Facebook engagement model of excellence
- Presentation on Facebook pharma changes
- Top tweets and takeaways from our NFO panel
- Slides from Facebook News Feed Optimization panel
- Content strategy planning for brands on Facebook
- How Facebook Insights impacts News Feed Optimization
- How often to publish Facebook Wall posts
- Getting ready for Facebook pharma changes
- Grade your Facebook Page with our LiveWorld Social Scorecard
- The value of Facebook advertising: a Q&A with Dennis Yu
- Connecting to your Facebook fans on nights and weekends
- Sprucing up your Facebook status updates
- Airbnb taps into the Facebook social graph with Social Connections application
- Why the News Feed matters in Facebook marketing
- 7 takeaways from a Facebook Masterclass
- Taking Facebook customer service off the Wall
- 5 reasons to “Like” the Oreo Facebook Page
- 10 Facebook marketing tips for delivering social media success
- Wishing your Facebook fans a Happy Mother’s Day
- The publishing challenge for brands on Facebook
- Options for customer support on Facebook
- Who’s minding your Facebook Page at 3am?
- A preview of our upcoming News Feed Optimization panel at BlogWorld
- Why a human touch is needed in Facebook moderation
- Should your brand discuss Osama bin Laden on Facebook?
