A preview of our upcoming News Feed Optimization panel at BlogWorld

Later this month, I will lead a panel at BlogWorld & New Media Expo New York that tackles the growing importance of EdgeRank and News Feed Optimization in Facebook marketing, and I’m thrilled that three sharp marketers will join me on stage for the occasion.

To give you a sense of what Helen Todd (top left), Dennis Yu (top right), Chad Wittman (bottom left), and I will discuss, here’s the abstract from the BlogWorld program:

Why News Feed Optimization (NFO) Matters to Marketers

Research shows that 96% of Facebook users “Like” a fan Page and then never return. Instead, those fans rely on the News Feed to show them the most relevant and interesting updates from the friends and businesses they’re connected to.

As a marketer on Facebook, that means you HAVE to grab your fans’ attention in the News Feed to stay relevant. We’ll explore how you do just that in our panel discussion.

And here are some of the specific topics we intend to cover:

• The definition of EdgeRank
• How EdgeRank plays out for users in their News Feeds
• Actual case studies from businesses and brands who create Facebook content specifically with EdgeRank in mind
• Ideal frequency and time of day to publish status updates
• Types of posts that work best (text only, links, photos, videos, check-ins)
• The Facebook Insights metrics that matter most
• How advertising can be used to boost EdgeRank affinity between fans and a Facebook Page
• Why brands who build fancy Facebook tabs and neglect Wall engagement are misappropriating their time and money.

Our panel is part of the Social Media Business Summit track, and will run from 3:45-4:45pm on Wednesday, May 25th. If you’re headed to BlogWorld (and there’s still time to register!), we hope you’ll join us for this important Facebook marketing discussion.

More about the panelists

• Helen Todd is the co-founder of Sociality Squared, a social media agency specializing in integrated social media strategies and Facebook marketing. Her Twitter handle is @HelensTravels.
• Chad Wittman is a social media marketer and founder/owner of EdgeRank Checker and SoBusNet.com. His Twitter handle is @ChadWittman.
• Dennis Yu is CEO at BlitzLocal, helping brands grow and measure their Facebook presence. His Twitter handle is @DennisYu.

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This post is part on ongoing “31 Days of Facebook Marketing” series from LiveWorld, a social media agency that offers moderation, insight, and community programming Facebook services for Fortune 1000 brands.