BryanPerson Posts by Bryan Person

Podcast: the charity: water September campaign

Author: Bryan Person - Posted on 08/24/10 in Blog, Podcasts, View Comments

An interview with Paull Young on how charity: water is using social media marketing to power its ambitious September 2010 fundraising campaign.

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20 proposed SXSW Interactive sessions worth your vote

Author: Bryan Person - Posted on 08/19/10 in Blog, Events, View Comments

There are more than 2,350 proposed panels for 2011 SXSW Interactive. We’ve highlighted 20 of the best that merit a thumbs-up vote!

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Scott Monty’s take on the Ford Explorer Facebook Reveal

Author: Bryan Person - Posted on 08/16/10 in Blog, Brand Marketing, View Comments

Scott Monty explains how Ford successfully integrated Facebook into its marketing campaign for the recent 2011 Explorer reveal.

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Facebook strategy: How to update your Page when sidebar Boxes go away

Author: Bryan Person - Posted on 08/11/10 in Best Practices, Blog, View Comments

As of August 23, Facebook will no longer support sidebar Boxes on Pages. We analyze what this news means for brands, and how they should update their Pages for the new design.

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Stirring Facebook Page engagement with good questions

Author: Bryan Person - Posted on 08/11/10 in Best Practices, Blog, View Comments

What’s a sure-fire way to get engagement going with your fans on a stagnant Facebook Page? Ask them interesting questions. Here are five examples.

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Facebook strategy: Set clear expectations with community guidelines

Author: Bryan Person - Posted on 08/04/10 in Best Practices, Blog, View Comments

Clear community guidelines help set the right expectations for your current and future Facebook fans. Does your Facebook Page have them?

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Top tips for Facebook brand marketing – part 3

Author: Bryan Person - Posted on 07/22/10 in Best Practices, Blog, Brand Marketing, View Comments

Our three-part series of top recommendations to Facebook brand marketers concludes with advice from B.L. Ochman, Julien Smith, Aaron Strout, Laura P. Thomas, Zena Weist, and Jenna Woodul.

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Top tips for Facebook brand marketing – part 2

Author: Bryan Person - Posted on 07/21/10 in Best Practices, Blog, Brand Marketing, View Comments

In the second entry of our three-part series, five more voices chime in with their top Facebook marketing tips for brands.

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Top tips for Facebook brand marketing

Author: Bryan Person - Posted on 07/20/10 in Best Practices, Blog, Brand Marketing, View Comments

In this first installment of a three-part series, seven marketers offer their advice to brands for creating and maintaining an effective Facebook presence.

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The marketing success of uni-ball’s Facebook campaign

Author: Bryan Person - Posted on 07/12/10 in Blog, Brand Marketing, Featured, View Comments

When uni-ball unveiled a marketing campaign to give away up to 500,000 pens during the Winter Olympics earlier this year, it used TV ads to drive viewers to its Facebook Page rather the corporate website.

To learn more about how uni-ball used Facebook to recruit, educate, and engage customers and prospects, listen to this podcast interview with For Immediate Release’s Shel Holtz.

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