5 top Facebook marketing tips
How can businesses and brands get smarter about their Facebook marketing efforts? Bryan Person shares five tips from a webinar with Ekaterina Walter, social media strategist at Intel.
(more...)We are what we say: Why and how news outlets and politicians must manage the talk and behavior they influence
In this excerpt of a LiveWorld white paper, our CEO Peter Friedman shares 7 best practices for managing and moderating discussions on news and political websites.
(more...)Facebook moderation lessons from Sarah Palin’s Alaska
What can brands learn about moderation and engagement from the Facebook Page for Sarah Palin’s Alaska? Bryan Person shares five lessons.
(more...)Ad Age: Facebook engagement works
The takeaways from an Ad Age post on how brands are using an engagement-centric strategy to better connect with fans on Facebook.
(more...)The challenge of Facebook moderation
There’s a major stumbling block to effective moderation of a Facebook Page: Facebook doesn’t notify you when your fans — or a spammer — leaves a new comment on the Wall.
So how do you manage? We propose two solutions.
(more...)