Connecting to your Facebook fans on nights and weekends
If your brand only publishes Facebook Wall posts during traditional business hours, you’re missing out on additional opportunities to connect with your fans. Here’s why.
(more...)Airbnb taps into the Facebook social graph with Social Connections application
Looking for a way to integrate Facebook into your brand’s corporate website? Check out this example from online travel company Airbnb.com.
(more...)Why the News Feed matters in Facebook marketing
Why it’s important to think of your brand’s Facebook Page as a “source, not a destination.”
(more...)Roundup of our recent Facebook marketing posts
Here are links and summaries to some recent posts in our ongoing “31 Days of Facebook Marketing” series:
7 takeaways from a Facebook Masterclass
Bryan Person shares the highlights from a day-long Facebook event for marketing and creative agencies.
Taking Facebook customer service off the Wall
Facebook’s terms of service and Pages functionality can make one-on-one customer service an operational challenge. Valerie Sprague explores the options brands have for taking certain customer-service conversations private.
5 reasons to ‘Like’ the Oreo Facebook Page
From posting clever status updates to encouraging fans to upload cookie photos, Oreo is doing plenty of things right in engaging and activating its fans on Facebook.
10 Facebook marketing tips for delivering social media success
Martin Goldberg shares 10 Facebook marketing best practices that brands and agencies need to hear.
Wishing your Facebook fans a Happy Mother’s Day
Holidays and special calendar events like Mother’s Day are the perfect occasions for brands to connect with their customers on Facebook.
The publishing challenge for brands on Facebook
The nature of the EdgeRank algorithm puts an onus on brands to be “consistently good at Facebook” and to publish status updates regularly in order to stay relevant in the News Feed.
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This post is part a month-long “31 Days of Facebook Marketing” series from LiveWorld, a social media agency that offers moderation, insight, and community programming Facebook services for Fortune 1000 brands.
Taking Facebook customer service off the Wall
Public customer service isn’t always appropriate on the Facebook Wall, but private exchanges between brands and customers are limited by Facebook’s terms of service and Page functionality. Here are the options brands have for one-on-one response.
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