Social Media Citation
I was shopping in one of those cute little boutiques in the small town of Keller, Texas a few weeks ago when I ran across this:
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Social media: Walk before you run
As I look at the 2012 schedule of social media events for the SF Bay/Silicon Valley area, I think about how this week used to be about a relatively few events. Now we have online registration for dozens of events per day in numerous large venues. People have a lot to talk about. Brands tout their efforts and reveal their results, some of them getting a lot of press for it.
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ALL hours are business hours
Referring to social media crisis prevention recommendations made in the Altimeter Report on Social Business Readiness, this post describes how LiveWorld moderation services can help companies with 24/7 monitoring of customer activity across the social media landscape.
(more...)Should we close our website community in favor of Facebook?
A discussion of when or whether companies should close down their website communities in favor of starting Facebook Brand Pages.
(more...)10 questions for social media customer service
Here are 10 questions help brands to think through how they are set up to manage social media customer service, and what steps they will need to take to improve:
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