As I look at the 2012 schedule of social media events for the SF Bay/Silicon Valley area, I think about how this week used to be about a relatively few events. Now we have online registration for dozens of events per day in numerous large venues. People have a lot to talk about. Brands tout their efforts and reveal their results, some of them getting a lot of press for it.
Continue reading “Social media: Walk before you run” »
Facebook has unveiled a slew of changes to its platform and the user experience over the past week, including the major announcements and launches at last week’s f8 conference. What does it all mean for brands? Here’s our walkthrough of the most relevant changes.
(more...)Referring to social media crisis prevention recommendations made in the Altimeter Report on Social Business Readiness, this post describes how LiveWorld moderation services can help companies with 24/7 monitoring of customer activity across the social media landscape.
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Pixels & Pills interviews LiveWorld Sales VP Jay Bryant about how pharma companies are marketing and communicating through social media.
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LiveWorld analyzed 5 pharma Facebook Pages over a 3-month period and found that less than 2 percent of fan comments mentioned adverse events. See the rest of our findings.
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