Social Media Citation

I was shopping in one of those cute little boutiques in the small town of Keller, Texas a few weeks ago when I ran across this:
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Social media: Walk before you run

As I look at the 2012 schedule of social media events for the SF Bay/Silicon Valley area, I think about how this week used to be about a relatively few events. Now we have online registration for dozens of events per day in numerous large venues. People have a lot to talk about. Brands tout their efforts and reveal their results, some of them getting a lot of press for it.
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LiveWorld needs a Director of Community Programming

We already have one, actually; but with everything that’s going on, we need another.

We’re looking for someone with lots and lots of social media experience, savvy, and passion. We want an extensive business and marketing background, coupled with the ability to initiate, develop, manage, measure, and analyze social programs for our Fortune 100 clients. Plus, you need to be able to recruit, train, oversee, and provide ongoing direction for a growing social media team of experienced Community Programming Managers and Engagement Specialists.

LiveWorld has a long and rich history of developing online communities. Some of us have been at this for over 25 years, and even the newest members of our community teams generally come with 5 or more years of experience. For this job, we’re looking for 8-10 years of relevant experience, as well as clear evidence of successful personal and professional social engagement. Ideally, this position would be located in the San Francisco Bay Area, but New York would be good too. Ultimately, what you bring to us is more important than the location, as long as travel isn’t a problem. If you fit the bill otherwise, we can discuss location.

What else is important? You must be an exceptionally strong and confident presenter, a clear-headed strategist, and a good writer. An engaging personality goes without saying

If you’re interested, here’s our link to the job. Then email your cover letter and resume to DirectorCP@liveworld.com.

The real social in social commerce

Social commerce is offline or online shopping facilitated by or otherwise involved with social media. For centuries, people have liked to shop with friends — or at least share their shopping intent, experience, or results with friends. Social commerce is the application of social media to that dynamic. Our experience has demonstrated that social media can drive substantial increase in transactions. We see 4 levels of social commerce hierarchy.

New marketing opportunities abound with latest Facebook changes

Facebook has unveiled a slew of changes to its platform and the user experience over the past week, including the major announcements and launches at last week’s f8 conference. What does it all mean for brands? Here’s our walkthrough of the most relevant changes.