Should we close our website community in favor of Facebook?
A discussion of when or whether companies should close down their website communities in favor of starting Facebook Brand Pages.
(more...)10 questions for social media customer service
Here are 10 questions help brands to think through how they are set up to manage social media customer service, and what steps they will need to take to improve:
(more...)The benefits of anonymity online
The recent launch of Google+ has brought discussions about privacy and personae back to the table for online communities of all kinds. It’s something some social media mavens and developers seem to have failed to consider recently, with the ubiquity of the Facebook “real first and last name” standard, but it definitely deserves more attention, because many people do not want to use their real names everywhere, all the time.
(more...)Jay Bryant to Pixels & Pills: Pharma brand marketing on Facebook is a manageable risk
Pixels & Pills interviews LiveWorld Sales VP Jay Bryant about how pharma companies are marketing and communicating through social media.
(more...)Adverse events only small percentage of comments on pharma Facebook Pages
LiveWorld analyzed 5 pharma Facebook Pages over a 3-month period and found that less than 2 percent of fan comments mentioned adverse events. See the rest of our findings.
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