The good side of relationship trouble online
A discussion of the positive view of community uprisings in online communities.
(more...)Why good relationship marketing is like throwing a party
The way that relationship marketing and social media work is in layers or concentric circles. We use a party metaphor to explain.
(more...)5 ways for brands to approach Google+
Is it too soon for brands to start thinking about how they’ll use Google+? We don’t think so. Here are five ways for brands to approach getting involved in the new social network.
(more...)Building relationships with your brand voice
How do you establish a meaningful “relationship” with your customers online? By figuring out what your customer desires from you, and then fulfilling that desire by casting your brand in a relational position and using the appropriate voice.
(more...)How social media culture is transforming customer service
The culture of social media is causing the transformation of corporate customer service departments, which are changing their processes to accommodate new consumer expectations.
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