Social Media Citation
I was shopping in one of those cute little boutiques in the small town of Keller, Texas a few weeks ago when I ran across this:
Continue reading “Social Media Citation” »
The real social in social commerce
Social commerce is offline or online shopping facilitated by or otherwise involved with social media. For centuries, people have liked to shop with friends — or at least share their shopping intent, experience, or results with friends. Social commerce is the application of social media to that dynamic. Our experience has demonstrated that social media can drive substantial increase in transactions. We see 4 levels of social commerce hierarchy.
(more...)The new Facebook approach to location
Facebook may be shifting away from the check-in, but that doesn’t mean it’s giving up on location-based services. In fact, the latest Facebook changes could make location data more meaningful than ever.
(more...)The benefits of anonymity online
The recent launch of Google+ has brought discussions about privacy and personae back to the table for online communities of all kinds. It’s something some social media mavens and developers seem to have failed to consider recently, with the ubiquity of the Facebook “real first and last name” standard, but it definitely deserves more attention, because many people do not want to use their real names everywhere, all the time.
(more...)5 ways for brands to approach Google+
Is it too soon for brands to start thinking about how they’ll use Google+? We don’t think so. Here are five ways for brands to approach getting involved in the new social network.
(more...)