Webinar recap: Best practices in Facebook marketing

This 1-hour webinar, “Best Practices in Facebook Marketing,” features Altimeter Group partner Jeremiah Owyang. Recorded on Wednesday, July 28, 2010.

Jeremiah’s presentation included research from the new Altimeter* report, “The 8 Success Criteria for Facebook Page Marketing,” which reviewed and ranked the Facebook marketing efforts of 30 leading brands according to the following categories:

1. Set community expectations
2. Provide cohesive branding
3. Be up to date
4. Live authenticity
5. Participate in dialogue
6. Enable peer-to-peer interactions
7. Foster advocacy
8. Solicit a call to action

The webinar also included a presentation from LiveWorld chairman and CEO Peter Friedman, underscoring the importance of good community management and moderation on Facebook Pages and explaining how the LiveWorld suite of Facebook applications can help the brand marketer.

Watch the webinar

The complete 61-minute webinar replay is available below.

Review the webinar slides

The complete slideset from the webinar is embedded below.

* Disclosure: LiveWorld is a client of the Altimeter Group.