This 1-hour webinar, “Social Everywhere 2010: How to Get Your Customers to Engage with You – on Your Site, on Facebook, and Across the Web,” features Jeremiah Owyang, partner at the Altimeter Group; Peter Friedman, chairman and CEO of LiveWorld, Inc.; and Jennifer Gordon, global advertising director for the Campbell Soup Company. LiveWorld social media evangelist Bryan Person moderated the event. Recorded on November 10, 2009.
The webinar included a discussion of these topics:
How brand marketers can cope in an era where every web page is social
What disruptive tools like Facebook Connect and Google Sidewiki mean for brand markeers and the future of corporate websites
Why social brand flow represents the optimal process for brands to use when connecting to their customers–no matter where they spend their time on the social web
How brands should think about the “build vs. join” question for online communities and customer engagement
How Campbell’s used community feedback to raise awareness for a new product
Jeremiah Owyang is a partner at the Altimeter Group (LiveWorld is a client). He’s focused on brand-related customer strategy in the area of emerging technologies. Jeremiah is the author of the popular Web Strategy blog, which focuses on how corporations connect with their customers using web technologies. According to Technorati, Web Strategy is in the top 1% of all blogs and has more than 40,000 subscribers. Most recently, Jeremiah was a senior analyst at Forrester Research, where he focused on social computing for the interactive marketer. His twitter handle is @jowyang.
Peter Friedman is the chairman & CEO of LiveWorld and founded the company in April 1996. With 20 years experience in the executive offices of Fortune 500 companies, he connects strategic and operating strategies, as well as financial metrics, to community strategy. Peter sets the LiveWorld vision and directs overall operations and is an executive sponsor for several of LiveWorld’s major accounts. Prior to founding LiveWorld, he was the vice president and general manager of Apple Computer’s Internet/Online Services business unit. Peter’s twitter handle is @PeterFriedman.
Jennifer Gordon is the global advertising director for the Campbell Soup Company, where she drives communications positioning and strategy, and heads the interactive marketing team. Jennifer’s work at Campbell’s (LiveWorld client) has included leading new advertising campaigns, and she also champions digital best practice sharing and ROI measurement for the company. Prior to joining Campbell Soup, Jennifer held Account Management positions at FCB, Y&R and DDB in New York.
