The good side of relationship trouble online
A discussion of the positive view of community uprisings in online communities.
(more...)Why good relationship marketing is like throwing a party
The way that relationship marketing and social media work is in layers or concentric circles. We use a party metaphor to explain.
(more...)Building relationships with your brand voice
How do you establish a meaningful “relationship” with your customers online? By figuring out what your customer desires from you, and then fulfilling that desire by casting your brand in a relational position and using the appropriate voice.
(more...)How brands build relationships online
How can brands build relationships with their fans and customers online? Star Aasved shares her advice.
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