10 questions for social media customer service
Here are 10 questions help brands to think through how they are set up to manage social media customer service, and what steps they will need to take to improve:
(more...)Should your brand discuss Osama bin Laden on Facebook?
Weighing whether brands should bring up major news events, like the death of Osama bin Laden, on their Facebook Pages.
(more...)Recapping ‘How Brands Respond to Facebook Attacks’ panel at SXSW 2011
Highlights and top tweets from our 2011 SXSW Interactive panel discussion featuring moderator Bryan Person and panelists Mike Lazerow, Laura P. Thomas, and Ekaterina Walter.
(more...)5 top Facebook marketing tips
How can businesses and brands get smarter about their Facebook marketing efforts? Bryan Person shares five tips from a webinar with Ekaterina Walter, social media strategist at Intel.
(more...)Facebook moderation lessons from Sarah Palin’s Alaska
What can brands learn about moderation and engagement from the Facebook Page for Sarah Palin’s Alaska? Bryan Person shares five lessons.
(more...)Why Facebook EdgeRank and NFO will matter to marketers in 2011
Marketers who haven’t studied and tested the Facebook EdgeRank algorithm and the art and science of Facebook News Feed Optimization (NFO) are missing a key skill as they head into 2011.
(more...)Ad Age: Facebook engagement works
The takeaways from an Ad Age post on how brands are using an engagement-centric strategy to better connect with fans on Facebook.
(more...)Facebook marketing case study: Buffalo Wild Wings
Through an audio podcast and presentation recap from the 2010 WOMMA Summit, Bryan Person examines how Buffalo Wild Wings uses the “art of conversation” on Facebook to drive fan engagement and fuel brand advocacy.
(more...)How Mayo Clinic handled an outcry on Facebook
How did the Mayo Clinic respond when fans took to its Facebook Page en masse to complain about a doctor? Bryan Person explains in this case study.
(more...)LiveWorld strategic community management
LiveWorld provides community management services including strategy, tactics, engagement, and evaluation, with engagements varying from support services to full-time community management.
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