Solving brand pain points

LiveWorld helps brands deal with a number of social media pain points:

*  Brand protection: It’s critical to provide a social environment consistent with customer expectations and brand values. LiveWorld human moderation scales up to 1,000 posts/hour.

Customer support: Social media greatly expands customer inquiry. LiveWorld provides on- and off-hour scalable moderation, escalation, brand interaction, and tagging, as well as our Ask & Answer application.

Insight: The social landscape is growing exponentially and becoming increasing distributed. LiveWorld uses technology to capture data and provide a scalable model for human eyes to organize and review it — yielding what customers really think and what to do about it.

Relationship engagement: Companies want deeper customer relationships, but so far, it’s mostly fan count and promotions. LiveWorld Community Architecture and Community Programming services create a social party, stimulate dialogue, and build relationships.

Many social channels: Customers are increasingly distributed across changing social channels. The LiveWorld agnostic interoperable Content Review System will connect brands to where customers are today and tomorrow, while allowing multiple third-party systems.

People: Hiring moderation and community management is inefficient, too manual, and may involve cultural issues in the company; while agencies are expensive, and the whole area is hard to scale up and down as company needs change. LiveWorld offers a streamlined process with leverage from tools that support up to 1,000 posts per hour, along with off-hours services and a global sharing model.

* Across the corporation: It’s tricky to manage social efforts when they exist across the organization, but with varying needs. LiveWorld provides on-demand, shared hours, with efficient process flow. Our Content Review System will route tailored content to groups across the organization.

ROI: Companies need to monetize their social efforts and demonstrate ROI. The LiveWorld solution yields:

  • Cost savings: Platform and shared model across channels.
  • Cost savings: Support solutions for 2x-10x savings vs. phone, email, and chat.
  • Insight: Curation for what people really think, and analysis for what to do about it.
  • WOM brand awareness & loyalty: Optimization or promotional engagement; cultural model for relationships.