Brands should sound like people when they talk — not like corporations. Community engagement services are all about personifying the brand culture through online interaction. LiveWorld Community Engagement Specialists are experts at initiating conversations, authoring content, guiding people-to-people exchange, stimulating the emotional flow of the community, and performing high-level content curation. They can also be first line of defense for customer support, and keep an eye out for any brewing issues that could turn into crises.

Following the conversation calendar, Community Engagement Specialists introduce timely, useful, or entertaining topics consistent with the overall strategy and keyed to what the brand’s fans like best. Whether on Facebook or another social network, a central community forum, or a promotional microsite, the community engagement specialist builds the fan base, representing the brand to the fans and the fans to the brand.